The Marshall Plan®

It all starts with a sound strategy.

That’s why we created The Marshall Plan®, the foundation upon which our most successful client relationships are built.

The Marshall Plan is a strategic marketing and public relations plan tailored to your specific goals and vision for your organization. It is not a cookie-cutter approach. Each plan is developed through extensive research and collaboration with your team. We get to know your business: what you do, how you do it, and what sets you apart from the competition. We then craft a highly detailed plan with measurable outcomes and tools for implementation so you can hit the ground running.

With a Marshall Plan, you will know that all of your marketing and public relations initiatives are working together toward the same goal, giving you the best possible return on your investment.

The Marshall Plan Booklet   Nancy’s Forbes article about the value of a plan

Download the Marketing Plan E-Book

The Process

The process begins with an in-depth brainstorming session in which we learn all about your business, your growth goals, past marketing endeavors, and industry developments that will impact the focus of The Marshall Plan.

65 Steps

Development of the plan involves a series of 65 proprietary steps, resulting in an in-depth marketing and PR playbook that speaks to the unique nature of your organization and is the result of full engagement from your team, from upper management to frontline employees.


Each plan is developed from scratch based on the needs and resources of each client.

Typical components include but are not limited to:

  • A complete brand platform
  • A quantifiable goal and supporting objectives
  • A competitive analysis
  • A SWOT (strengths, weaknesses, opportunities, threats) analysis
  • Tactics encompassing a full range of marketing tools:
    • Digital marketing and web
    • Traditional marketing
    • Media relations
    • Outreach
  • Tools and templates that will enable you to implement the plan:
    • Press release templates
    • Sample media pitch letters
    • E-newsletter templates
    • A most wanted media list
    • Contact lists
    • Social media content catalogs
    • Social media campaigns
    • Marketing funnel content
    • Measurement dashboards
  • A timeline for implementation
  • A budget
  • Measurement outcomes tied to each tactic

Chart showing our workflow

We’d love to show you how this process can help grow your business, grow your profits, and strengthen teamwork within your organization. To schedule a meeting with a member of our team, please contact us via email us or call us at (207) 623-4177.

Liz Jarrell“I was really impressed by the robustness of the plan. It went from brand-centric positioning all the way to the most-wanted media we should be reaching out to, and different tactics to employ across the PR and marketing spectrum. The plan was something that, had I wanted to, I could have taken and employed by myself, but there is no way I actually could have because there was so much there — it was just that thorough.” — Liz Jarrell, Former Communications Director, The Clay Center for Young Healthy Minds at Massachusetts General Hospital

Katy Nicketakis, Thornton Academy“Working with the team at Marshall Communications has been informative, transformative, and fun! They have helped organize and direct us to focus our work on what they know will make the biggest difference in getting the Thornton Academy brand out into the world. It’s been an intense experience that forced us to look at what we already do well and develop a plan to strengthen our weaknesses.” — Katy Nicketakis, Teacher & Director of Summer International Programs, Thornton Academy

Glenn Laudenslager“Marshall Communications has a very strategic approach and an engaged team that adds value to every single project. You can feel the whole agency behind every project. It’s not just account staff on an island. The Marshall team blends creativity with execution and a focus on results. The Marshall Plan® contained meaningful, integrated perspective on achieving our goals. We trust them with our brand.” — Glenn L. Laudenslager IV, Outreach Coordinator, Lunder-Dineen Health Education Alliance of Maine

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(207) 623-4177


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