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Are you using social media for your business to its full potential? Ask yourself these 5 questions.

Computer and devices showing various social media sites

By Megan Crowder, Marshall Communications Account Coordinator/Social Media Strategist Social mediaFind yourself having a case of social anxiety? Don’t worry, that’s very common when it comes to approaching digital marketing on several platforms. The first step is simple—you know your brand. Now it’s time to know the platforms specific to your brand and how to… Read More

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3 Steps to Easily Embrace User-Generated Content

Chart showing a 1 2 3 list

by Megan Crowder, Marshall Communications Account Coordinator As you know, in today’s marketplace social media should be one of your top priorities when it comes to building relationships with current and prospective customers. Digital marketing and communicating your brand and business messages to target audiences is efficient and effective using social media. For some, taking… Read More

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The Benefits of Having a Planned Social Media Strategy

by Megan Crowder, Marshall Communications Account Coordinator If it’s not already, social media should be top of mind when it comes to creating and implementing a successful marketing plan. With the advent of the internet and the growing number of users, once social media was introduced its use exploded. Social media encompasses everything from blog… Read More

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The Benefit of Having an Integrated PR and Social Media Program

Person highlighting on paper with a cell phone on top

By Megan Crowder, Account Coordinator With traditional public- and media-relations outreach there wasn’t the plethora of digital and social media available that there is today. Writers were pitched based on connections and topics based on articles in the newspaper and on the television. Since the introduction of the digital landscape, there are many more resources… Read More

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Think of Your Website as an Asset and Your Marketing as an Investment

Your Website as an Asset infographic

by Nancy Marshall, The PR Maven­® I contend that in today’s business world, a website is one of the most important assets a business can own, second only to the customer list. In the eyes of many consumers today, if you do not have a website, it’s as if you do not exist. And without… Read More

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Pinterest — Because Erik Estrada’s Still Hot

Pintrest staff

by Juli Settlemire, Marshall Communications Business Manager Today, I pinned a photo of Erik Estrada. When I was a teenager, my friend Rosina Vacchiano (Zeen) was obsessed with Erik Estrada from CHIPS. She would spend hours carefully cutting out his photo and taping them onto her bedroom walls until the whole room was covered floor… Read More

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