Tag: Public Relations

The Benefit of Having an Integrated PR and Social Media Program

By Megan Crowder, Account Coordinator With traditional public- and media-relations outreach there wasn’t the plethora of digital and social media available that there is today. Writers were pitched based on connections and topics based on articles in the newspaper and on the television. Since the introduction of the digital landscape, there are many more resources […]

The Anatomy of a Successful Media Pitch

Pitching the media is a bit of a gamble. There’s really no guarantee that a journalist is going to pick up on your story idea, no matter how great it is. Think of all those emails you get in your inbox every day that are pitching some sort of new product or special deal. Some […]

Message Mapping Helps Define Your Key Messages

By Nancy Marshall, Marshall Communications Founder and CEO, and The PR Maven® A message map is a tool that we use as part of The Marshall Plan® process at Marshall Communications. A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is […]

Print is NOT Dead

Three Reasons Why You Should Invest in Print Advertising and Public Relations Contrary to popular belief, the Internet hasn’t actually murdered the print industry. New media has simply altered the way society interacts with print. First, I’ll do my best to clarify exactly what “went wrong” in the print industry over the last several years. […]