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How-to examples & business cases for implementing effective public relations and marketing techniques.
Whether staying connected or learning the latest trends and techniques, we spend a lot of time on social media. Learn how social media can be used constructively for PR purposes.
How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.
What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.
What is domain authority? This blog post defines what DA is and how it can be used by PR professionals to increase media outreach efficacy.
Helping people discover and build their personal brand is something that I’m passionate about.