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How-to examples & business cases for implementing effective public relations and marketing techniques.
What is cool keeps changing and successful marketing often depends on reacting and participating in trends.
A strong brand has the power to both attract and repel...
Maintaining brand consistency helps build your brand recognition and protects you from copy-cats. Know the value of your brand and work to safeguard it.
In PR, we often find ourselves unable to prove ROI but with planning and a strategy in place, you can set up criteria to measure and prove success.
