Do you know your target audiences? Are you confident that you know what the public thinks about you and your company? Have you asked them?
At Marshall Communications, we base all strategies, campaigns and tactics on a strong foundation of qualitative and quantitative data. Firmly establishing the demographic, geographic and psychographic characteristics of your target audiences will make it easier to establish a connection. Determining how well you are known, understood and respected provides a benchmark from which we can work to improve your image.
Marshall Communications offers a full range of research capabilities:
- Focus groups
- One-on-one interviews
- Social media listening
- Name, logo and tagline testing
- Data analysis