Filter Podcasts
Episode 146: Public relations and marketing in the arts, with Raffi DerSimonian, principal at the RDS Group
Are you doing public relations and marketing in the arts or higher education? This week’s podcast guest has some insight for you. Raffi DerSimonian describes his career promoting the arts and higher education.
Episode 145: How to align heads, hearts and stomachs in family businesses, with Philip Harriman, founding partner at Lebel & Harriman ~ Financial Advisors
In your business, is your head, heart and stomach (and don’t forget checkbook!) aligned? Find out why that is important, especially for family businesses, in this episode.
Episode 144: How to introduce an experiential marketing program, with Colleen Craig, brand manager at Wyman’s
Grab your Wyman’s Just Fruit cups because this episode's guest is Colleen Craig, brand manager at Wyman's. Colleen talks about her career in experiential marketing and the launch of the Bee Wild Mobile.
Episode 143: The power of a wish, with Kate Vickery, president and CEO of Make-A-Wish Maine
A lot of work goes into granting a wish, including PR! Find out how Make-A-Wish Maine adapted during COVID-19 and built relationships with local businesses and media in this episode.
Episode 142: Growing a network through local food, with Jordan Rowan and Jesse Souza from Front & Main
Who’s hungry? In this episode, Nancy speaks with Jordan Rowan and Jesse Souza from Front & Main in Waterville about growing a network through local food.
Episode 141: How to use your strengths to develop your personal brand, with Christine Tieri, Gallup Certified Strengths Coach at Chris Tieri Corporation
Do you know what your strengths are? In this episode, learn how you can use your strengths to build your brand from Christine Tieri.
Episode 140: Supporting Maine’s newcomers and diversity in business, with Alyne Cistone, founder and CEO of Global Tides Consulting LLC
From welcoming Maine’s newcomers to celebrating diversity in business, Alyne Cistone talks about some of her passions and her vision for the future on this episode.
Episode 139: Exciting podcast changes and celebrating 30 years
Listen to Nancy’s conversation with Greg Glynn about some exciting podcast changes, including live streaming to Facebook and YouTube and launching episodes bi-weekly. Don't forget to join the PR Maven® Nation Facebook group for early access to episodes.
Episode 138: Broadcasting, baseball and brand building, with Tom Caron, host and reporter for NESN
Listen to Nancy's conversation with Tom Caron about his broadcasting career, the Boston Red Sox and personal branding.
Episode 137: The benefits of journaling and writing letters, with Tanea Smith, inspirational speaker and stationery designer at She’s Got Papers, LLC
Sending handwritten notes can have a meaningful impact. Tanea Smith talk about the benefits of journaling and writing letters in this PR Maven® Podcast episode.
Episode 136: How great video and photography can benefit your brand, with Mark Fleming and Kevin Sennett from Lone Spruce Creative
Your brand is not just a logo or a tagline. Mark Fleming and Kevin Sennett talk about how to build your brand with video and photography.
Episode 135: How to borrow credibility and build relationships, with Beth Nydick, publicity strategist at Beth Nydick Media
Want to learn a new way to grow your audience by building relationships? In this week’s episode, Beth Nydick shares how to borrow someone else’s credibility to build your own.
Episode 134: Why Maine is not just Vacationland, with Katie Shorey, director of engagement at Live + Work in Maine
Did you know Maine needs 70,000 people to enter the workforce in the next 10 years? Find out some of the PR and marketing techniques being used to attract people to live and work here.
Episode 133: Mental Health During COVID-19, with Lindy Graham, LCSW, founder and director of WellSpace Maine
Have your employees been struggling with their mental health during COVID-19? Hear from Lindy Graham about the effect COVID-19 has had on mental health and how her practice can help.
Episode 132: 10 Tips for How Your Small Business Can Beat COVID-19
Need some help marketing your business during COVID-19? In this episode Nancy shares 10 tips for how your small business can beat COVID-19.
Episode 131: How building community relationships can benefit your brand, with John Zavodny, president of the Maine Seacoast Mission
From teaching quietism to community conversation, learn how building meaningful relationships can benefit your brand in this episode.
Episode 130: How small businesses can earn media coverage, with Sabina Hitchen, founder of Press for Success
PR is changing in 2021. In this episode, Sabina Hitchen explains how you can land national media coverage as a small business.
Episode 129: Why businesses big and small need PR, with Jackie Berlowski, publicist and founder of GreatHerGood PR
No matter the size of your business, PR is important to grow and thrive. Don’t just take our word for it. Listen to this episode with Jackie Berlowski.
Episode 128: The basics of handwritten notes and book writing, with Christine Richards, writer, nonfiction book consultant and graphic designer at Composition1206
Did you know that handwritten notes and writing a book can help your business? Christine Richards, writer, nonfiction book consultant and graphic designer at Composition1206 explains in this episode.
Episode 127: How to make your PR and marketing more effective with sales, with Phil Gerbyshak, chief revenue officer and founding partner at Process and Results
What is the connection between PR, marketing and sales? Find out from Phil Gerbyshak in this PR Maven® Podcast episode.
Episode 126: Public relations for startups, with Matias Rodsevich, CEO and founder of PRLab
What is the difference between PR for established brands and startups? Find out in this podcast episode with Matias Rodsevich, who started his career doing PR for companies like Google and now helps startups gain momentum.
Episode 125: Embracing humanity from building relationships to diversity and inclusion, with Fabiana Meléndez, senior publicist at Zilker Media
How do you create new relationships? In this episode, Fabiana Meléndez shares her approach to client and journalist relationships as well as the importance of diversity, equity, and inclusion in PR.
Episode 124: How to build connections and your personal brand from a young age, with Brandon Fong, entrepreneur, marketer, author and world traveler, 7-Figure Millennials
What better way to end the year than by setting some goals for next year? In this episode, Brandon Fong shows how you can build your network and personal brand in the new year!
Episode 123: How to share positivity, with Shane Leketa, host of CoffeeTalk with Liquidshano1973
It may be hard to think positively right now, but one of the best ways to stay positive is by thinking of what you are grateful for. In this episode, Shane Leketa shares his tips for staying positive.
Episode 122: How to live life to its fullest now, with Michael Sean Comerford, book author and publisher at Comerford Publishing LLC
Are you living life to its fullest now? In this episode, Michael Comerford shares how he found his passion and how he lives each day to the fullest, including hitchhiking and working at carnivals for his book, American Oz.
Episode 121: How to make your website last, with Anne Stefanyk, founder and CEO of Kanopi Studios
How often do you update your website? In this episode of the PR Maven® Podcast, learn how Anne Stefanyk, founder and CEO of Kanopi Studios, keeps websites looking fresh without a complete redesign.
Episode 120: How to achieve career success by avoiding the traditional route, with Tony Shurman, president and CEO of Jasper Wyman & Son
Having a fulfilling job is important to career success. In this episode, Tony Shurman, president and CEO of Jasper Wyman & Son, talks about creating a pleasant work environment, giving back to the community and providing consumers with healthy food options.
Episode 119: Using your network to live your dream, with Matt Javit, world traveler and publisher at World Barber Shop Adventures
How can you make your dream a reality? This week, Matt Javit talks about following his world-traveling dream, using his network and discovering his love for travel and barbershops.
Episode 118: How to communicate during a crisis, with Steve McCausland, communications specialist at Marshall Communications
Did you know we are now offering crisis communications services? Learn more about how we can help you in this PR Maven® Podcast episode featuring our new communications specialist, Steve McCausland!
Episode 117: The importance of client relationships, with Brandy Runyan, CEO and founder of Black Diamond PR and Sports Management Firm
What is the secret to business success? In this episode, find out what Brandy Runyan, CEO and founder of Black Diamond PR and Sports Management Firm, attributes to her success. Hint: it has to do with client relationships.
Episode 116: Understanding patterns to help reach your audience, with Juliet Clark, founder of Superbrand Publishing
Why do you need a customer avatar? Find out how Juliet Clark, founder of Superbrand Publishing, uses her audience avatar to determine which clients are a good fit for her in this episode.
Episode 115: How to protect your brand using trademarks, with Sharon Toerek, principal at Toerek Law
Do you have a trademark for your brand? Find out why having one and maintaining it is so important in this episode with advice from Sharon Toerek.
Episode 114: How to build brand exposure by understanding your story, with Lynne Golodner, host of the Make Meaning Podcast
How does your brand share its story and higher purpose? In this episode, learn how to make deeper connections with your audience from Lynne Golodner, host of the Make Meaning Podcast.
Episode 113: How to share your message through podcasting, with Peter Koch, safety management consultant and manager of digital technology at MEMIC
How can you use podcasting to strengthen relationships with your clients? Find out in this podcast interview with Peter Koch.
Episode 112: How to use your creator type to amplify your marketing, with Veronica Romney, founder and CEO of MyModernBrand
Which digital product generates more revenue and grows your business like never before? Find out in this episode with Veronica Romney, founder and CEO of MyModernBrand.
Episode 111: How to connect with the right audience and build your business, with Camilla-Jean Ringkob, founder of Camilla-Jean
What marketing tactics do you use to grow your audience? In this episode, Nancy speaks with Camilla-Jean Ringkob, founder of Camilla-Jean, about the best ways to use email marketing, landing pages and other lead generators.
Episode 110: How women can build a brand digitally, with Genecia Alluora, CEO of Soul Rich Woman
What makes you or your business stand out? In this episode, Nancy speaks with Genecia Alluora who describes how to use your ‘zone of genius’ to cut through the busy online space.
Episode 109: How to build relationships using content-based networking, with James Carbary, founder of Sweet Fish Media
Do you know what content-based networking is? In this episode, listen to Nancy’s interview with James Carbary, founder of Sweet Fish Media, to learn how to use content-based networking to build relationships.
Episode 108: How to attract the right people for your company, with Amber Hurdle, CEO of Amber Hurdle Consulting
How do you know a prospective employee is the right fit for your company? In this episode, learn how to use data to determine the right candidate for the job with advice from Amber Hurdle, CEO of Amber Hurdle Consulting.
Episode 107: How to build a brand community and use the PESO Model, with Gini Dietrich, founder of Spin Sucks
Have you heard of the PESO Model? In this episode, Nancy speaks with Gini Dietrich about how you can use paid, earned, shared and owned media to build your brand.
Episode 106: Telling the stories of Maine, with Erin Ovalle, host of Maine Life
We love Maine and so does this episode's guest! Erin Ovalle, founder of Maine Life Media, shares what makes Maine so special and what it is like being an entrepreneur.
Episode 105: How family-owned businesses can build a unique brand, with Lindsay Skilling, CEO of Gifford’s Ice Cream
Ever wonder how to make your family business into a beloved brand? In this episode, Nancy interviews Lindsay Skilling, CEO of Giffords, who describes the family business and what makes the brand unique.
Episode 104: How to grow an already established brand, with Karl Strand, general manager at Sugarloaf
Looking to continue growing your strong brand? Listen to this episode with Karl Strand, general manager at Sugarloaf, to learn how Sugarloaf has maintained its loyal audience.
Episode 103: Ten Tips for Marketing During COVID-19
Need some help figuring out what you should be doing to market your small business during COVID-19? This episode has you covered with 10 helpful tips.
Episode 102: What you need to know about starting a business, from customer feedback to investors, with Derek O’Sullivan, CEO at Crua Outdoors
How do you go from startup to international business? This week, Nancy talks with Derek O'Sullivan, CEO at Crua Outdoors, about founding his business, using customer feedback, finding international investors and creating jobs.
Episode 101: What owners need to know about personal branding (originally aired on Fast Forward Maine)
How can your personal brand help generate business? This week, we share an episode originally released by the Fast Forward Maine Podcast, featuring Nancy.
Episode 100: Celebrating 100 episodes with top tips from the top ten
This week, we celebrate the 100th episode of the PR Maven® Podcast! In this special episode, listen to highlights from your favorite episodes featuring guests such as Tim Cotton, Kate Paine, Anna McDermott, Rich Brooks and more!
Episode 99: How AI is changing the world of health care, with Piali De, CEO of Senscio Systems
COVID-19 has made a visit to the doctor’s office more challenging, especially for elderly people in rural areas. In this episode, Nancy speaks with Piali De, CEO of Senscio Systems, who shares how AI is helping keep those with chronic conditions healthy and bridging the gap between doctor visits.
Episode 98: How to take the next step in your career during COVID-19, with Kat Child, account coordinator at Marshall Communications
Many aspects of our normal lives have changed in recent months, including the hiring and interviewing process. In this episode, Nancy talks with Kat Child, account coordinator at Marshall Communications, who was hired during COVID-19. Nancy and Kat describe what it was like to interview using Zoom and how change can positively impact your career.
Episode 97: What you need to know about LinkedIn Advertising, with AJ Wilcox, LinkedIn ads expert and founder of B2Linked.com
Is LinkedIn advertising part of your marketing and PR plan? In this episode, AJ Wilcox shares what you need to know before getting started.
Episode 96: The power of good conversation in combination with quality content, with Jennifer Rooks, host of Maine Calling on Maine Public Radio
This week, Jennifer Rooks, host of Maine Calling on Maine Public Radio, describes the power of good conversation in addition to quality content. Find out how conversation and content can increase engagement with your audience.
Episode 95: How to find your personal genius, with freelance journalist, Nick Davidson
Do you know what ikigai means? In this episode of The PR Maven® Podcast, Nancy speaks with Nick Davidson, a freelance journalist who has shaped his career around reinforcing his ikigai, or purpose for being.
Episode 94: How to build an audience through content and social media, with Sara Steever, president of Paulsen Marketing
From social media to content marketing and SEO, there is a lot to stay up to date on in order to continue growing your audience. In this episode, Sara Steever, president of Paulsen Marketing, describes how her appetite for learning has helped grow the Paulsen audience.
Episode 93: Grow Your Audience, Grow Your Brand
Want to learn the secret to growing your brand? In this episode, Nancy describes some of the topics in her new book, Grow Your Audience, Grow Your Brand.
Episode 92: Three ways to lay the foundation for building your brand, with Rick Saucier, professor of marketing at Thomas College
Life-long learning is important for every field, especially marketing and public relations as digital media changes so quickly. In this episode of the PR Maven® Podcast, Rick Saucier, professor of marketing at Thomas College, offers some of the tips he shares with his students.
Episode 91: Why living and working in Maine will be valued more after COVID-19, with Edward McKersie, founder and president of ProSearch, Inc. and founder of Live and Work in Maine
The transition to working remotely may have come sooner than expected due to COVID-19 but is likely to change the future of many organizations and their employees. In this episode, Edward McKersie, founder and president of ProSearch, Inc. and founder of Live and Work in Maine, describes how his business has adapted and what the future holds for Maine as more people seek a higher quality of life.
Episode 90: Why repurposing content should be part of your marketing plan, with Jaclyn Schiff, founder and CEO of PodReacher
Repurposing content you already have is a great way to boost your content marketing. Jaclyn Schiff joins Nancy to discuss how to repurpose podcast content.
Episode 89: How relationships create a foundation for innovative business, with Labrini Nelligan, executive director of Lunder-Dineen Health Education Alliance of Maine in collaboration with Massachusetts General Hospital
On this week’s PR Maven® Podcast, I spoke with Labrini Nelligan, executive director of Lunder-Dineen, about how this organization has had such a terrific impact in Maine by emphasizing the relationships they have created both online and in person.
Episode 88: The evolution and essentials of personal branding, with William Arruda, Personal Branding Guru
Personal branding has evolved immensely since 1997 when William Arruda was inspired to create Reach Personal Branding. Hear how personal branding took off as social media grew and how to improve your own personal brand digitally.
Episode 87: How giving back can increase the longevity of your brand, with Becky Robinson, founder and CEO of Weaving Influence Inc
Whether big or small, each business has challenges they must overcome. This week, Nancy interviews Becky Robinson, founder and CEO of Weaving Influence Inc, who shares how her company has overcome its challenges.
Episode 86: How your network can help during hard times, with Martin Grohman, executive director of E2Tech and host of the GrowMaine Show
Working together is what pulls us through challenging times. On this week’s episode, Martin Grohman, executive director of E2Tech and host of the GrowMaine Show tells how Maine businesses can grow the economy and help our environment.
Episode 85: Ten tips for communicating during the COVID-19 crisis
During a time like this, it is important for businesses to communicate with their customers or clients. In this special podcast episode, Nancy shares her top ten tips for communicating during a crisis.
Episode 84: How to find balance in your career, with Jodi Flynn, owner of Women Taking the Lead
Looking for marketing, personal branding and career advice? This week’s PR Maven® Podcast is jam-packed with chunks of wisdom from Jodi Flynn.
Episode 83: Why outdoor recreation is so important, with Carolann Ouellette, director of the Maine Office of Outdoor Recreation
As we practice social distancing and work remotely, take some time to refresh by exploring the outdoors and listen to this week’s podcast with Carolann Ouellette, director of the Maine Office of Outdoor Recreation
Episode 82: How to use a message map to build your brand
Message maps help clarify a message you are sharing with the public, which is particularly important during media interviews and a crisis. A clear message helps grasp a specific situation or company goals.
Episode 81: How to find the right audience for your business (and have fun), with Shannon Bryan, Founder of Fit Maine and the Fit Maine Social Club
Trying new things can be scary, but also exciting! That is just one of the reasons Nancy’s podcast guest, Shannon Bryan, founder of Fit Maine, loves what she does. Learn how Shannon built the Fit Maine brand in this week’s episode
Episode 80: How to hide less-appealing content by producing good content, with Robert Rose, Chief Troublemaker at The Content Advisory
Has your organization been faced with unappealing content or news? In this episode of the PR Maven® Podcast, Robert Rose, Chief Troublemaker at The Content Advisory, shares how to hide negative articles with high-quality content.
Episode 79: How being yourself is the best way to build your brand, with Lee Goldberg, Morning Report anchor at WCSH 6
Lee Goldberg sits down with Nancy to talk about his transition from covering sports to becoming an anchor for the Morning Report on NEWS CENTER Maine.
Episode 78: The benefits of asking questions and being curious, with Michael Bourque, President and CEO of The MEMIC Group
How can being curious and asking questions benefit your career? Find out in this week’s PR Maven® Podcast with Michael Bourque, president and CEO of The MEMIC Group.
Episode 77: How tell stories that build authenticity and relationships, with Kim Jackson, Director of Communications & Marketing at Vermont Adaptive Ski & Sports
Storytelling is a powerful tool to share what your brand is about. This week on the PR Maven® Podcast, Nancy chats with Kim Jackson, director of communications and marketing at Vermont Adaptive Ski & Sports. Listen to hear some of Kim’s storytelling tips and tricks!
Episode 76: How focusing on the experience can build your brand, with Ben Fowlie, founder and executive and artistic director at Points North Institute
Have you heard of @camdeniff? On this week’s PR Maven Podcast, Nancy chats with Ben Fowlie, founder and executive and artistic director at Points North Institute.
Episode 75: How listening and networking can improve economic development, with Jim Dinkle, Executive Director of Kennebec Regional Development Authority, FirstPark
Maine is not just a great place to visit, it is a great place to live and work, too. Nancy’s podcast guest this week would agree.
Episode 74: Why a PR and Marketing Strategy Matters
Why is a marketing and public relations plan necessary? In this week’s episode, I share why having a plan is a must.
Episode 73: How to be a great podcast guest
Podcasts are a fantastic way to build your personal brand! On this week’s podcast, Greg Glynn and Nancy sit down to discuss what goes into being a great podcast guest, from creating a show sheet to promoting the episode.
Episode 72: Top 10 marketing, PR and personal branding tips for 2020
In PR, we are always adapting to new trends and techniques. Greg Glynn, account supervisor at Marshall Communications, and I look at the changes that can be expected for 2020 and share our best tips for staying on top of these trends.
Episode 71: Top 10 PR Maven® Podcasts of 2019
As 2019 comes to a close, let’s celebrate the most popular PR Maven® Podcast episodes of the year. In this week’s podcast, Nancy counts down the top ten episodes from 2019.
Episode 70: How to Maintain a Customer Service Culture in a Digital World, with Andrew Silsby, President & CEO of Kennebec Savings Bank
While technology has changed banking, one thing has stayed the same – the need for quality customer service. On this week’s PR Maven® Podcast, Nancy sits down with Andrew Silsby, president and CEO of Kennebec Savings Bank, who describes how customer service is a differentiator.
Episode 69: How Public Relations is Shifting Toward Content Marketing
With the rise of the internet, we can use content marketing to attract our own audiences, build trust and gain new clients rather than relying on the media.
Episode 68: What It Is Like To Be An Entrepreneur In Maine, with Julene Gervais, Producer and Host of Greenlight Maine
There is a lot that makes Maine a great place to work, such as the entrepreneurial spirit. On this week’s on podcast, Nancy speaks with Julene Gervais, producer and host of Greenlight Maine, about growing small businesses throughout the state.
Episode 67: How Being a Lifelong Learner and Growing Your Network Can Advance Your Career with Laurie Lachance, President of Thomas College
In this podcast, Laurie Lachance talks about her career, much of the time being the first woman to take on the role she was serving, as well as her road to becoming a college president.
Episode 66: How Millennials Can Make Connections, with Luka Ladan, President and CEO at Zenica Public Relations
On this week’s PR Maven® Podcast, Nancy sits down with Luka Ladan, president and CEO at Zenica Public Relations, who shares his advice for building relationships and how millennials can have successful careers in public relations.
Episode 65: How to Inspire Creativity with Angela Ferrari, Children’s Book Author/Illustrator/Podcaster at Story Spectacular
On this week’s PR Maven® Podcast, Angela Ferrari, children’s book author, illustrator and podcaster at @Storytacular, challenges you to create, create, create.
Episode 64: How Lobsters Are Helping People Heal, with Patrick Breeding, Project Manager at Lobster Unlimited
On this PR Maven® Podcast, Nancy sits down with Patrick Breeding, project manager at Lobster Unlimited, who describes how his work with lobsters is helping to heal eczema, among other ailments.
Episode 63: How to Find the Right Career Path and Excel with Jim Peacock, Principal and Owner of Peak-Careers Consulting
Looking for career advice? This week on the PR Maven® Podcast, Nancy speaks with Jim Peacock, principal and owner of Peak-Careers Consulting who shares how to differentiate yourself with a value-added statement and five or six essential things you want everyone to know about you.
Episode 62: Kurt Kleidon, President of Kleidon & Associates
On this week’s PR Maven® Podcast, Nancy speaks with Kurt Kleidon, president of Kleidon & Associates, who talks about building knowledge, whether it is through experience or doing the research, and how that can lead to a successful career.
Episode 61: Sean Riley, President and CEO of Maine Course Hospitality Group
On this week’s PR Maven® Podcast, Sean Riley, president and CEO of Maine Course Hospitality Group, shares his mission of positively impacting lives and how he takes care of his employees so they will take care of guests in order to keep them coming back.
Episode 60: One-year Anniversary Party with Tim Cotton
Lieutenant Tim Cotton from the Bangor Police Department is a 22-year veteran officer with a fondness for upholding the law and having a sense of humor.
Episode 59: John Iannarelli, FBI Agent
An energetic and entertaining speaker, John is the author of four books, including Why Teens Fail and What to Fix, a parents’ guide to protecting their children from internet predators and other dangers, Information Governance Security about how businesses can protect their important information from loss or compromise and How to Spot A Terrorist Before It’s Too Late, a guide to help people recognize and prevent terrorism before it can occur.
Episode 58: Emma Dimock, Account Assistant at Marshall Communications
Emma is a recent Thomas College graduate with a degree in marketing management. She graduated in three years with a 4.0 GPA. In her final semester, Emma started working as an intern at Marshall Communications before starting her full-time position.
Episode 57: Megan Crowder, Account Manager/Social Media Specialist at Marshall Communications
Megan immerses herself in her clients’ industries. When you work with her, she’ll ask the right questions and use your answers to craft engaging social media posts, media pitches and press releases that will pique your audience’s interest so that they’ll want to learn more.
Episode 56: Chip Carey, Retired Chief Marketing Officer at Jackson Hole Mountain Resort
With 46 years of experience in the ski industry, Chip Carey has held positions at many ski resorts across the country. Carey worked at Sugarloaf for 26 years, filling roles in sales, marketing and public relations. He also took on a position at The Canyons resort in Utah, where he was responsible for the NBC Today Show live coverage for 14 days of the Salt Lake Olympics in 2002. For four years, Carey worked across a network of eight resorts as senior VP of marketing for the American Skiing Company using his wide range of skills to build brands and revenues.
Episode 55: Alf Anderson, Executive Director of the Bar Harbor Chamber of Commerce
Originally from Connecticut, Anderson graduated from Nichols College in Dudley, Massachusetts, and spent the next 15 years on Boston’s North Shore, working in the academic publishing industry. In 2013, he continued moving north and settled in Bar Harbor where he has since lived with his wife, Heather. In 2015, the Bar Harbor Chamber was looking for someone to run their events program and Alf put his experience in that area to use. Over the next four years, he took on the marketing and membership roles for the Chamber and has just recently been named as the Chamber’s executive director.
Episode 54: Michelle Hood, CEO of Northern Light
Whether it is PR and marketing, healthcare or another avenue, businesses need a good leadership team to grow. This week on the PR Maven® Podcast, Nancy speaks with Michelle Hood, CEO of Northern Light Health, about how she learned to become a leader and what role PR and marketing has played throughout her career.
Episode 53: Russell Walters, President at Northern Outdoors
Have you ever been white water rafting? On this week’s podcast, Nancy talks with Russell Walters, president of @MaineAdventures, about his career and how important customer and employee experiences are.
Episode 52: John Waid, Founder and CEO of C3 – Corporate Culture Consulting
John Waid is the founder and CEO of C3 – Corporate Culture Consulting, a firm specializing in aligning an organization's culture with its strategic goals. John has worked in sales and marketing at Pfizer, PepsiCo, Nestle and Chateau Ste. Michelle Winery. During these experiences he developed a heightened awareness of the indispensable role people's attitudes play in implementing effective processes and procedures.
Episode 51: George Smith, Writer, Outdoorsman and Conservationist
George A. Smith of Mount Vernon has done a lot of things in his life, from writing comprehensive plans for rural Maine towns to managing statewide referendum campaigns. He served as executive director of the Sportsman’s Alliance of Maine for 18 years, growing the membership from 4,000 to 14,000 and making it one of the state’s most influential organizations.
Episode 50: Nancy Marshall, CEO of Marshall Communications & The PR Maven® on Building Network Maps
Word-of-mouth marketing is the most cost effective and impactful form of marketing and delivers the highest return on investment. This form of marketing is so successful because it comes from a genuine place in the customer’s heart and mind. In this podcast, Nancy shares how the different groups in your network, including the people from your hometown, schools you have attended, your gym or YMCA and the sports teams you follow, can increase word-of-mouth about you.
Episode 49: Katie Rollins DelSignore, Senior Shopper Marketing Manager at Coca-Cola
Katie is the subject of a Showtime documentary “No Look Pass,” which followed her and her Harvard teammate, Emily Tay, during their basketball careers in college and overseas. Upon coming back to the states, Katie started working at Coca-Cola as a category analyst, interpreting data on shopper behavior and trends to help guide brand strategy. She then transitioned to a sales role, managing the Coca-Cola portfolio in 3,000 CVS pharmacies across the east coast.
Episode 48: Gary Arndt, travel blogger and photographer
Gary Arndt is an awarding-winning blogger and travel photographer who has been traveling around the world since 2007. His travels have taken him to 200 countries and territories in the Traveler’s Century Club and 128 United Nations countries. He has also visited more than 380 UNESCO World Heritage sites and all 50 U.S. states.
Episode 47: Lisa DeSisto, CEO of Masthead Maine
Lisa DeSisto is the chief executive officer for Masthead Maine, which publishes six daily and twenty-three weekly newspapers in Maine. The titles include The Portland Press Herald/Maine Sunday Telegram, Sun Journal in Lewiston, and the popular Forecaster newspapers.
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