Shopping has changed a lot over the years, from finding a salesperson you could get to know, like and trust, to doing all our shopping online. In this episode, find out how to boost your reputation with today's buyers.
While many of us have grown to rely on the internet, there are still rural communities throughout Maine that do not have a quality internet connection. In this episode, Andrew Butcher talks about the importance of connectivity for work, health and education.
Our new normal was a challenging one for marketers to navigate. Some of America’s most recognizable brands showed that even they were not immune to a pandemic. But where there is crisis, there is also opportunity.
From a bad review to a business partnership, Nancy sits down with Tim Winkeler to talk about how they met and how their relationship led to VIP Tires & Service becoming the presenting sponsor for the Trek Across Maine.
The lessons from my father resonated because they were simple and straightforward. Look people in the eye and say their name. In truth, it’s the No. 1 rule in business: Treat people like people, and humanize your relationships.
Whether you’re promoting a personal brand or an organizational brand, there are ways you can create and post content online that will make your brand show up with more authority and credibility for searchers.
Content creation is synonymous with successful marketing. In this mini episode, learn how brands like Amazon, Lego and the New York Times reach their audiences as Nancy shares one of her recent Forbes Agency Council articles.
Talking to strangers is one of the most important social components of business. Find out why in this mini episode, as Nancy shares her Forbes Agency Council article, “Despite What You Learned Growing Up, It's A Good Thing To Talk To Strangers.”
In this episode of The PR Maven® Podcast, Nancy celebrates three years of podcasting with this year’s Golden Microphone Award winner, Peter Koch, safety management consultant and manager of digital technology at MEMIC.
COVID-19 has made it challenging to navigate our networks. Thankfully, the internet has opened up a whole new world of communicating and connecting. You need to stay connected even when you don’t see others in person because, as Nancy explains in this episode, in business you are easily forgettable.
During the Tokyo Olympics, the importance of personal branding was on full display. Find out what you can learn about personal branding from the Olympics in this PR Maven® Podcast mini episode as Nancy shares one of her recent Forbes Agency Council articles.
If you want people to know about you or your business, you have to put yourself out there. In this episode, Nancy speaks with Spencer Stephens, author of “Church of Golf” and “Blood Lily,” about writing and how PR is essential to getting your book noticed.
So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Whatever the case may be, individuals, companies and products need to be branded correctly.
Are you doing public relations and marketing in the arts or higher education? This week’s podcast guest has some insight for you. Raffi DerSimonian describes his career promoting the arts and higher education.
Grab your Wyman’s Just Fruit cups because this episode's guest is Colleen Craig, brand manager at Wyman's. Colleen talks about her career in experiential marketing and the launch of the Bee Wild Mobile.
Listen to Nancy’s conversation with Greg Glynn about some exciting podcast changes, including live streaming to Facebook and YouTube and launching episodes bi-weekly. Don't forget to join the PR Maven® Nation Facebook group for early access to episodes.
What is the difference between PR for established brands and startups? Find out in this podcast episode with Matias Rodsevich, who started his career doing PR for companies like Google and now helps startups gain momentum.
Are you living life to its fullest now? In this episode, Michael Comerford shares how he found his passion and how he lives each day to the fullest, including hitchhiking and working at carnivals for his book, American Oz.
Having a fulfilling job is important to career success. In this episode, Tony Shurman, president and CEO of Jasper Wyman & Son, talks about creating a pleasant work environment, giving back to the community and providing consumers with healthy food options.
What is the secret to business success? In this episode, find out what Brandy Runyan, CEO and founder of Black Diamond PR and Sports Management Firm, attributes to her success. Hint: it has to do with client relationships.
What marketing tactics do you use to grow your audience? In this episode, Nancy speaks with Camilla-Jean Ringkob, founder of Camilla-Jean, about the best ways to use email marketing, landing pages and other lead generators.
Do you know what content-based networking is? In this episode, listen to Nancy’s interview with James Carbary, founder of Sweet Fish Media, to learn how to use content-based networking to build relationships.
How do you know a prospective employee is the right fit for your company? In this episode, learn how to use data to determine the right candidate for the job with advice from Amber Hurdle, CEO of Amber Hurdle Consulting.
Ever wonder how to make your family business into a beloved brand? In this episode, Nancy interviews Lindsay Skilling, CEO of Giffords, who describes the family business and what makes the brand unique.
How do you go from startup to international business? This week, Nancy talks with Derek O'Sullivan, CEO at Crua Outdoors, about founding his business, using customer feedback, finding international investors and creating jobs.
This week, we celebrate the 100th episode of the PR Maven® Podcast! In this special episode, listen to highlights from your favorite episodes featuring guests such as Tim Cotton, Kate Paine, Anna McDermott, Rich Brooks and more!
COVID-19 has made a visit to the doctor’s office more challenging, especially for elderly people in rural areas. In this episode, Nancy speaks with Piali De, CEO of Senscio Systems, who shares how AI is helping keep those with chronic conditions healthy and bridging the gap between doctor visits.
Many aspects of our normal lives have changed in recent months, including the hiring and interviewing process. In this episode, Nancy talks with Kat Child, account coordinator at Marshall Communications, who was hired during COVID-19. Nancy and Kat describe what it was like to interview using Zoom and how change can positively impact your career.
This week, Jennifer Rooks, host of Maine Calling on Maine Public Radio, describes the power of good conversation in addition to quality content. Find out how conversation and content can increase engagement with your audience.
Do you know what ikigai means? In this episode of The PR Maven® Podcast, Nancy speaks with Nick Davidson, a freelance journalist who has shaped his career around reinforcing his ikigai, or purpose for being.
From social media to content marketing and SEO, there is a lot to stay up to date on in order to continue growing your audience. In this episode, Sara Steever, president of Paulsen Marketing, describes how her appetite for learning has helped grow the Paulsen audience.
Life-long learning is important for every field, especially marketing and public relations as digital media changes so quickly. In this episode of the PR Maven® Podcast, Rick Saucier, professor of marketing at Thomas College, offers some of the tips he shares with his students.
The transition to working remotely may have come sooner than expected due to COVID-19 but is likely to change the future of many organizations and their employees. In this episode, Edward McKersie, founder and president of ProSearch, Inc. and founder of Live and Work in Maine, describes how his business has adapted and what the future holds for Maine as more people seek a higher quality of life.
On this week’s PR Maven® Podcast, I spoke with Labrini Nelligan, executive director of Lunder-Dineen, about how this organization has had such a terrific impact in Maine by emphasizing the relationships they have created both online and in person.
Personal branding has evolved immensely since 1997 when William Arruda was inspired to create Reach Personal Branding. Hear how personal branding took off as social media grew and how to improve your own personal brand digitally.
Whether big or small, each business has challenges they must overcome. This week, Nancy interviews Becky Robinson, founder and CEO of Weaving Influence Inc, who shares how her company has overcome its challenges.
Working together is what pulls us through challenging times. On this week’s episode, Martin Grohman, executive director of E2Tech and host of the GrowMaine Show tells how Maine businesses can grow the economy and help our environment.
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