Filter Podcasts
Episode 127: How to make your PR and marketing more effective with sales, with Phil Gerbyshak, chief revenue officer and founding partner at Process and Results

Episode 127: How to make your PR and marketing more effective with sales, with Phil Gerbyshak, chief revenue officer and founding partner at Process and Results

What is the connection between PR, marketing and sales? Find out from Phil Gerbyshak in this PR Maven® Podcast episode.
Episode 126: Public relations for startups, with Matias Rodsevich, CEO and founder of PRLab

Episode 126: Public relations for startups, with Matias Rodsevich, CEO and founder of PRLab

What is the difference between PR for established brands and startups? Find out in this podcast episode with Matias Rodsevich, who started his career doing PR for companies like Google and now helps startups gain momentum.
Episode 125: Embracing humanity from building relationships to diversity and inclusion, with Fabiana Meléndez, senior publicist at Zilker Media

Episode 125: Embracing humanity from building relationships to diversity and inclusion, with Fabiana Meléndez, senior publicist at Zilker Media

How do you create new relationships? In this episode, Fabiana Meléndez shares her approach to client and journalist relationships as well as the importance of diversity, equity, and inclusion in PR.
Episode 124: How to build connections and your personal brand from a young age, with Brandon Fong, entrepreneur, marketer, author and world traveler, 7-Figure Millennials

Episode 124: How to build connections and your personal brand from a young age, with Brandon Fong, entrepreneur, marketer, author and world traveler, 7-Figure Millennials

What better way to end the year than by setting some goals for next year? In this episode, Brandon Fong shows how you can build your network and personal brand in the new year!
Episode 122: How to live life to its fullest now, with Michael Sean Comerford, book author and publisher at Comerford Publishing LLC

Episode 122: How to live life to its fullest now, with Michael Sean Comerford, book author and publisher at Comerford Publishing LLC

Are you living life to its fullest now? In this episode, Michael Comerford shares how he found his passion and how he lives each day to the fullest, including hitchhiking and working at carnivals for his book, American Oz.
Episode 120: How to achieve career success by avoiding the traditional route, with Tony Shurman, president and CEO of Jasper Wyman & Son

Episode 120: How to achieve career success by avoiding the traditional route, with Tony Shurman, president and CEO of Jasper Wyman & Son

Having a fulfilling job is important to career success. In this episode, Tony Shurman, president and CEO of Jasper Wyman & Son, talks about creating a pleasant work environment, giving back to the community and providing consumers with healthy food options.
Episode 119: Using your network to live your dream, with Matt Javit, world traveler and publisher at World Barber Shop Adventures

Episode 119: Using your network to live your dream, with Matt Javit, world traveler and publisher at World Barber Shop Adventures

How can you make your dream a reality? This week, Matt Javit talks about following his world-traveling dream, using his network and discovering his love for travel and barbershops.
Episode 118: How to communicate during a crisis, with Steve McCausland, communications specialist at Marshall Communications

Episode 118: How to communicate during a crisis, with Steve McCausland, communications specialist at Marshall Communications

Did you know we are now offering crisis communications services? Learn more about how we can help you in this PR Maven® Podcast episode featuring our new communications specialist, Steve McCausland!
Episode 117: The importance of client relationships, with Brandy Runyan, CEO and founder of Black Diamond PR and Sports Management Firm

Episode 117: The importance of client relationships, with Brandy Runyan, CEO and founder of Black Diamond PR and Sports Management Firm

What is the secret to business success? In this episode, find out what Brandy Runyan, CEO and founder of Black Diamond PR and Sports Management Firm, attributes to her success. Hint: it has to do with client relationships.
Episode 116: Understanding patterns to help reach your audience, with Juliet Clark, founder of Superbrand Publishing

Episode 116: Understanding patterns to help reach your audience, with Juliet Clark, founder of Superbrand Publishing

Why do you need a customer avatar? Find out how Juliet Clark, founder of Superbrand Publishing, uses her audience avatar to determine which clients are a good fit for her in this episode.
Episode 113: How to share your message through podcasting, with Peter Koch, safety management consultant and manager of digital technology at MEMIC

Episode 113: How to share your message through podcasting, with Peter Koch, safety management consultant and manager of digital technology at MEMIC

How can you use podcasting to strengthen relationships with your clients? Find out in this podcast interview with Peter Koch.
Episode 112: How to use your creator type to amplify your marketing, with Veronica Romney, founder and CEO of MyModernBrand

Episode 112: How to use your creator type to amplify your marketing, with Veronica Romney, founder and CEO of MyModernBrand

Which digital product generates more revenue and grows your business like never before? Find out in this episode with Veronica Romney, founder and CEO of MyModernBrand.
Episode 111: How to connect with the right audience and build your business, with Camilla-Jean Ringkob, founder of Camilla-Jean

Episode 111: How to connect with the right audience and build your business, with Camilla-Jean Ringkob, founder of Camilla-Jean

What marketing tactics do you use to grow your audience? In this episode, Nancy speaks with Camilla-Jean Ringkob, founder of Camilla-Jean, about the best ways to use email marketing, landing pages and other lead generators.
Episode 109: How to build relationships using content-based networking, with James Carbary, founder of Sweet Fish Media

Episode 109: How to build relationships using content-based networking, with James Carbary, founder of Sweet Fish Media

Do you know what content-based networking is? In this episode, listen to Nancy’s interview with James Carbary, founder of Sweet Fish Media, to learn how to use content-based networking to build relationships.
Episode 108: How to attract the right people for your company, with Amber Hurdle, CEO of Amber Hurdle Consulting

Episode 108: How to attract the right people for your company, with Amber Hurdle, CEO of Amber Hurdle Consulting

How do you know a prospective employee is the right fit for your company? In this episode, learn how to use data to determine the right candidate for the job with advice from Amber Hurdle, CEO of Amber Hurdle Consulting.
Episode 105: How family-owned businesses can build a unique brand, with Lindsay Skilling, CEO of Gifford’s Ice Cream

Episode 105: How family-owned businesses can build a unique brand, with Lindsay Skilling, CEO of Gifford’s Ice Cream

Ever wonder how to make your family business into a beloved brand? In this episode, Nancy interviews Lindsay Skilling, CEO of Giffords, who describes the family business and what makes the brand unique.
Episode 104: How to grow an already established brand, with Karl Strand, general manager at Sugarloaf

Episode 104: How to grow an already established brand, with Karl Strand, general manager at Sugarloaf

Looking to continue growing your strong brand? Listen to this episode with Karl Strand, general manager at Sugarloaf, to learn how Sugarloaf has maintained its loyal audience.
Episode 102: What you need to know about starting a business, from customer feedback to investors, with Derek O’Sullivan, CEO at Crua Outdoors

Episode 102: What you need to know about starting a business, from customer feedback to investors, with Derek O’Sullivan, CEO at Crua Outdoors

How do you go from startup to international business? This week, Nancy talks with Derek O'Sullivan, CEO at Crua Outdoors, about founding his business, using customer feedback, finding international investors and creating jobs.
Episode 101: What owners need to know about personal branding (originally aired on Fast Forward Maine)

Episode 101: What owners need to know about personal branding (originally aired on Fast Forward Maine)

How can your personal brand help generate business? This week, we share an episode originally released by the Fast Forward Maine Podcast, featuring Nancy.
Episode 99: How AI is changing the world of health care, with Piali De, CEO of Senscio Systems

Episode 99: How AI is changing the world of health care, with Piali De, CEO of Senscio Systems

COVID-19 has made a visit to the doctor’s office more challenging, especially for elderly people in rural areas. In this episode, Nancy speaks with Piali De, CEO of Senscio Systems, who shares how AI is helping keep those with chronic conditions healthy and bridging the gap between doctor visits.
Episode 96: The power of good conversation in combination with quality content, with Jennifer Rooks, host of Maine Calling on Maine Public Radio

Episode 96: The power of good conversation in combination with quality content, with Jennifer Rooks, host of Maine Calling on Maine Public Radio

This week, Jennifer Rooks, host of Maine Calling on Maine Public Radio, describes the power of good conversation in addition to quality content. Find out how conversation and content can increase engagement with your audience.
Episode 95: How to find your personal genius, with freelance journalist, Nick Davidson

Episode 95: How to find your personal genius, with freelance journalist, Nick Davidson

Do you know what ikigai means? In this episode of The PR Maven® Podcast, Nancy speaks with Nick Davidson, a freelance journalist who has shaped his career around reinforcing his ikigai, or purpose for being.
Episode 90: Why repurposing content should be part of your marketing plan, with Jaclyn Schiff, founder and CEO of PodReacher

Episode 90: Why repurposing content should be part of your marketing plan, with Jaclyn Schiff, founder and CEO of PodReacher

Repurposing content you already have is a great way to boost your content marketing. Jaclyn Schiff joins Nancy to discuss how to repurpose podcast content.
Episode 87: How giving back can increase the longevity of your brand, with Becky Robinson, founder and CEO of Weaving Influence Inc

Episode 87: How giving back can increase the longevity of your brand, with Becky Robinson, founder and CEO of Weaving Influence Inc

Whether big or small, each business has challenges they must overcome. This week, Nancy interviews Becky Robinson, founder and CEO of Weaving Influence Inc, who shares how her company has overcome its challenges.
Episode 86: How your network can help during hard times, with Martin Grohman, executive director of E2Tech and host of the GrowMaine Show

Episode 86: How your network can help during hard times, with Martin Grohman, executive director of E2Tech and host of the GrowMaine Show

Working together is what pulls us through challenging times. On this week’s episode, Martin Grohman, executive director of E2Tech and host of the GrowMaine Show tells how Maine businesses can grow the economy and help our environment.
Episode 82: How to use a message map to build your brand

Episode 82: How to use a message map to build your brand

Message maps help clarify a message you are sharing with the public, which is particularly important during media interviews and a crisis. A clear message helps grasp a specific situation or company goals.
Episode 81: How to find the right audience for your business (and have fun), with Shannon Bryan, Founder of Fit Maine and the Fit Maine Social Club

Episode 81: How to find the right audience for your business (and have fun), with Shannon Bryan, Founder of Fit Maine and the Fit Maine Social Club

Trying new things can be scary, but also exciting! That is just one of the reasons Nancy’s podcast guest, Shannon Bryan, founder of Fit Maine, loves what she does. Learn how Shannon built the Fit Maine brand in this week’s episode
Episode 80: How to hide less-appealing content by producing good content, with Robert Rose, Chief Troublemaker at The Content Advisory

Episode 80: How to hide less-appealing content by producing good content, with Robert Rose, Chief Troublemaker at The Content Advisory

Has your organization been faced with unappealing content or news? In this episode of the PR Maven® Podcast, Robert Rose, Chief Troublemaker at The Content Advisory, shares how to hide negative articles with high-quality content.
Episode 78: The benefits of asking questions and being curious, with Michael Bourque, President and CEO of The MEMIC Group

Episode 78: The benefits of asking questions and being curious, with Michael Bourque, President and CEO of The MEMIC Group

How can being curious and asking questions benefit your career? Find out in this week’s PR Maven® Podcast with Michael Bourque, president and CEO of The MEMIC Group.
Episode 77: How tell stories that build authenticity and relationships, with Kim Jackson, Director of Communications & Marketing at Vermont Adaptive Ski & Sports

Episode 77: How tell stories that build authenticity and relationships, with Kim Jackson, Director of Communications & Marketing at Vermont Adaptive Ski & Sports

Storytelling is a powerful tool to share what your brand is about. This week on the PR Maven® Podcast, Nancy chats with Kim Jackson, director of communications and marketing at Vermont Adaptive Ski & Sports. Listen to hear some of Kim’s storytelling tips and tricks!
Episode 76: How focusing on the experience can build your brand, with Ben Fowlie, founder and executive and artistic director at Points North Institute

Episode 76: How focusing on the experience can build your brand, with Ben Fowlie, founder and executive and artistic director at Points North Institute

Have you heard of @camdeniff? On this week’s PR Maven Podcast, Nancy chats with Ben Fowlie, founder and executive and artistic director at Points North Institute.
Episode 75: How listening and networking can improve economic development, with Jim Dinkle, Executive Director of Kennebec Regional Development Authority, FirstPark

Episode 75: How listening and networking can improve economic development, with Jim Dinkle, Executive Director of Kennebec Regional Development Authority, FirstPark

Maine is not just a great place to visit, it is a great place to live and work, too. Nancy’s podcast guest this week would agree.
Episode 74: Why a PR and Marketing Strategy Matters

Episode 74: Why a PR and Marketing Strategy Matters

Why is a marketing and public relations plan necessary? In this week’s episode, I share why having a plan is a must.
Episode 73: How to be a great podcast guest

Episode 73: How to be a great podcast guest

Podcasts are a fantastic way to build your personal brand! On this week’s podcast, Greg Glynn and Nancy sit down to discuss what goes into being a great podcast guest, from creating a show sheet to promoting the episode.
Episode 70: How to Maintain a Customer Service Culture in a Digital World, with Andrew Silsby, President & CEO of Kennebec Savings Bank

Episode 70: How to Maintain a Customer Service Culture in a Digital World, with Andrew Silsby, President & CEO of Kennebec Savings Bank

While technology has changed banking, one thing has stayed the same – the need for quality customer service. On this week’s PR Maven® Podcast, Nancy sits down with Andrew Silsby, president and CEO of Kennebec Savings Bank, who describes how customer service is a differentiator.
Episode 69: How Public Relations is Shifting Toward Content Marketing

Episode 69: How Public Relations is Shifting Toward Content Marketing

With the rise of the internet, we can use content marketing to attract our own audiences, build trust and gain new clients rather than relying on the media.
Episode 67: How Being a Lifelong Learner and Growing Your Network Can Advance Your Career with Laurie Lachance, President of Thomas College

Episode 67: How Being a Lifelong Learner and Growing Your Network Can Advance Your Career with Laurie Lachance, President of Thomas College

In this podcast, Laurie Lachance talks about her career, much of the time being the first woman to take on the role she was serving, as well as her road to becoming a college president.
Episode 66: How Millennials Can Make Connections, with Luka Ladan, President and CEO at Zenica Public Relations

Episode 66: How Millennials Can Make Connections, with Luka Ladan, President and CEO at Zenica Public Relations

On this week’s PR Maven® Podcast, Nancy sits down with Luka Ladan, president and CEO at Zenica Public Relations, who shares his advice for building relationships and how millennials can have successful careers in public relations.
Episode 64: How Lobsters Are Helping People Heal, with Patrick Breeding, Project Manager at Lobster Unlimited

Episode 64: How Lobsters Are Helping People Heal, with Patrick Breeding, Project Manager at Lobster Unlimited

On this PR Maven® Podcast, Nancy sits down with Patrick Breeding, project manager at Lobster Unlimited, who describes how his work with lobsters is helping to heal eczema, among other ailments.
Episode 62: Kurt Kleidon, President of Kleidon & Associates

Episode 62: Kurt Kleidon, President of Kleidon & Associates

On this week’s PR Maven® Podcast, Nancy speaks with Kurt Kleidon, president of Kleidon & Associates, who talks about building knowledge, whether it is through experience or doing the research, and how that can lead to a successful career.
Episode 54: Michelle Hood, CEO of Northern Light

Episode 54: Michelle Hood, CEO of Northern Light

Whether it is PR and marketing, healthcare or another avenue, businesses need a good leadership team to grow. This week on the PR Maven® Podcast, Nancy speaks with Michelle Hood, CEO of Northern Light Health, about how she learned to become a leader and what role PR and marketing has played throughout her career.
Episode 53: Russell Walters, President at Northern Outdoors

Episode 53: Russell Walters, President at Northern Outdoors

Have you ever been white water rafting? On this week’s podcast, Nancy talks with Russell Walters, president of @MaineAdventures, about his career and how important customer and employee experiences are.
Episode 51: George Smith, Writer, Outdoorsman and Conservationist

Episode 51: George Smith, Writer, Outdoorsman and Conservationist

George A. Smith of Mount Vernon has done a lot of things in his life, from writing comprehensive plans for rural Maine towns to managing statewide referendum campaigns. He served as executive director of the Sportsman’s Alliance of Maine for 18 years, growing the membership from 4,000 to 14,000 and making it one of the state’s most influential organizations.
Episode 50: Nancy Marshall, CEO of Marshall Communications & The PR Maven® on Building Network Maps

Episode 50: Nancy Marshall, CEO of Marshall Communications & The PR Maven® on Building Network Maps

Word-of-mouth marketing is the most cost effective and impactful form of marketing and delivers the highest return on investment. This form of marketing is so successful because it comes from a genuine place in the customer’s heart and mind. In this podcast, Nancy shares how the different groups in your network, including the people from your hometown, schools you have attended, your gym or YMCA and the sports teams you follow, can increase word-of-mouth about you.
Episode 49: Katie Rollins DelSignore, Senior Shopper Marketing Manager at Coca-Cola

Episode 49: Katie Rollins DelSignore, Senior Shopper Marketing Manager at Coca-Cola

Katie is the subject of a Showtime documentary “No Look Pass,” which followed her and her Harvard teammate, Emily Tay, during their basketball careers in college and overseas. Upon coming back to the states, Katie started working at Coca-Cola as a category analyst, interpreting data on shopper behavior and trends to help guide brand strategy. She then transitioned to a sales role, managing the Coca-Cola portfolio in 3,000 CVS pharmacies across the east coast.
Episode 48: Gary Arndt, travel blogger and photographer

Episode 48: Gary Arndt, travel blogger and photographer

Gary Arndt is an awarding-winning blogger and travel photographer who has been traveling around the world since 2007. His travels have taken him to 200 countries and territories in the Traveler’s Century Club and 128 United Nations countries. He has also visited more than 380 UNESCO World Heritage sites and all 50 U.S. states.
Episode 44: Lori Harnois, Executive Director, Discover New England

Episode 44: Lori Harnois, Executive Director, Discover New England

Lori Harnois is the executive director of Discover New England, located in Portsmouth, New Hampshire. Her primary role is to increase tourism to the New England region from overseas markets. She received her Bachelor of Science degree in Tourism Planning and Development, with a minor in Sociology, from the University of New Hampshire.
Episode 43: Steve Lyons, Director, Maine Office of Tourism

Episode 43: Steve Lyons, Director, Maine Office of Tourism

Steve Lyons has been with the Maine Office of Tourism for 20 years and was named director in July of 2017. He is responsible for overall operations of the Maine Office of Tourism, having moved into his position following nine years as director of marketing. In that capacity, he played a critical role in developing a tourism marketing strategy for the state of Maine and managed contracts for the state’s ad agency, marketing research firm, fulfillment and call center operations, and website.
Episode 42: John Francis, retired vice president for research, conservation and exploration at National Geographic

Episode 42: John Francis, retired vice president for research, conservation and exploration at National Geographic

John Francis recently retired as vice president for research, conservation and exploration at the National Geographic Society. His professional career has been rooted in wildlife biology and gaining a better understanding of humankind’s delicate position within nature. John earned a PhD in behavioral ecology and later became a film producer at National Geographic.
Episode 41: Nancy Marshall, CEO of Marshall Communications & The PR Maven®

Episode 41: Nancy Marshall, CEO of Marshall Communications & The PR Maven®

Nancy Marshall, CEO of Marshall Communications and The PR Maven®, presented to attendees at the Maine Coast Heritage Trust Maine Land Conservation Conference. The conference brought together hundreds of attendees to train on best practices in all aspects of land trust work, network, and address the most pressing issues facing land conservation today.
Episode 40: Nicole Mahoney, CEO of Break the Ice Media

Episode 40: Nicole Mahoney, CEO of Break the Ice Media

Nicole is the CEO of Break the Ice Media, a public relations and digital marketing firm specializing in travel and tourism. Ever since she was a little girl, Nicole knew she wanted to be an entrepreneur. She earned a degree in marketing and then went on to complete a master’s degree in communications. After she started her family, Nicole decided it was time to freelance and owned several businesses before starting her own media company.
Episode 39: John Lee Dumas, founder and host of Entrepreneurs on Fire

Episode 39: John Lee Dumas, founder and host of Entrepreneurs on Fire

John Lee Dumas is the host and founder of Entrepreneurs on Fire, an award-winning daily podcast, where he interviews inspiring entrepreneurs every Monday and he drops what he calls “value bombs” every Thursday. He has more than two thousand episodes, 1.3 million listeners every month and seven figures of annual revenue.
Episode 37: Nancy Roberts, Program Coordinator for Marketing, New England School of Communications

Episode 37: Nancy Roberts, Program Coordinator for Marketing, New England School of Communications

Nancy Roberts is the program coordinator for marketing and an instructor at the New England School of Communications. She holds a bachelor’s degree in communications with a minor in graphic design from Central Connecticut State University. She received her master's degree in business administration from Husson University in Bangor, Maine. She has also earned her Accreditation in Public Relations (APR) from the Public Relations Society of America. Nancy joined the faculty at New England School of Communications in 2007 to develop and lead the marketing communications program.
Episode 35: Stu Tinker, Owner, SK-Tours of Maine, LLC

Episode 35: Stu Tinker, Owner, SK-Tours of Maine, LLC

Stu Tinker is a lifelong resident of Bangor, Maine. Along with his wife, he owned and operated Betts Bookstore for 20 years, where they specialized in Stephen King books and memorabilia. Stu also owned and operated a limousine service for a number of years transporting people like Stephen King, Drew Barrymore, Kenny Rogers, Ann and Nancy Wilson, John Mellencamp, Cheap Trick and many others. His knowledge of the King world in and around “Derry” is second to none.
Episode 32: Emily Roy, Marketing and Communications Specialist for the City of Saco

Episode 32: Emily Roy, Marketing and Communications Specialist for the City of Saco

Emily Roy is the marketing and communications specialist for the City of Saco. In this role, Emily has spearheaded Saco’s rebranding through the development and implementation of a Marshall Plan®, a new logo and a website design. Emily is responsible for creating content across multiple platforms, including both printed and digital mediums, coordinating Saco’s public relations and media inquiries, and communicating information to the public.
Episode 31: Carey Kish, adventurer, outdoors & travel writer, author & editor, beer enthusiast, funmeister at Beerman Enterprises

Episode 31: Carey Kish, adventurer, outdoors & travel writer, author & editor, beer enthusiast, funmeister at Beerman Enterprises

Carey Kish is veteran hiker, outdoors and travel writer, photographer, registered Maine guide and certified funmeister. Kish has completed some two-dozen long-distance trails in the United States, Canada and Europe, including the 2,189-mile Appalachian Trail from Georgia to Maine (once in 1977 and again in 2015), the 1,100-mile Florida Trail in 2017, and has plans to tackle all 2,650 miles of the Pacific Crest Trail from Mexico to Canada in 2019.
Episode 29: Ruth Jackson, Vice President of Communications at Colby College

Episode 29: Ruth Jackson, Vice President of Communications at Colby College

Ruth Jackson is the vice president for communications at Colby College in Waterville, Maine. She is the college’s chief communications officer, providing vision, direction, and leadership for Colby’s internal and external communications. She oversees the strategic planning behind, and the development and creation of, Colby’s communications and marketing programs, including the website, Colby Magazine, advancement and admissions materials, media relations, social media, and internal communications.
Episode 28: Greg Glynn, Account Supervisor at Marshall Communications

Episode 28: Greg Glynn, Account Supervisor at Marshall Communications

As an account supervisor at Marshall Communications, Greg manages the public relations and marketing efforts for a wide range of clients. In 2016, he received his Accreditation in Public Relations (APR) through the Public Relations Society of America and is one of only 5,000+ professionals nationally accredited in the field of public relations.
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