Posted on: June 23, 2020
Air Date: 6/23/2020
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide.
AJ is the author of the LinkedIn Learning course on LinkedIn Advertising as well as the author of the soon-to-be-released book “LinkedIn Ads Demystified.”
He’s a ginger & triathlete. He & his wife live in Utah, with their four kids, and his company car is a wicked-fast go-kart.
In the episode:
2:01 – AJ recalls watching Star Trek with his dad as a kid and wondering who the target audience of the commercials was, leading him to choose marketing as a major in college and kicking off his career.
4:29 – To increase your social and professional network, AJ describes the benefits of using LinkedIn to stay connected and go viral.
7:38 – AJ explains the process of LinkedIn advertising.
14:00 – Nancy and AJ talk about the budget for LinkedIn advertising.
16:16 – AJ talks about micro-segmentation to determine what messaging is attractive to specific audiences.
19:45– AJ recommends making sure you have a high lifetime value to make sure you get a return on investment.
20:47 – AJ describes the level of importance of up to date profile pages for LinkedIn advertising.
27:27 – AJ give a few examples of clients who have had success with LinkedIn advertising.
33:36 – For his own business, AJ shares the audience that he targets on LinkedIn.
35:20 – Nancy asks AJ how he learns more about what his clients want out of their advertising.
“Your actual professional name and nature is related to your profile, so people tend to be on their best behavior when they are on LinkedIn. People tend to act very professionally, and with all those benefits together, it’s the perfect network to continue to build a personal brand.”– AJ Wilcox, LinkedIn ads expert and founder of B2Linked.com
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