Posted on: October 16, 2018
Air date: 10/16/2018
About Kate Paine:
Kate Paine helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace or industry, and a respected asset to their company and clients.
She uses her journalism, PR and marketing experience to tease out her clients’ compelling stories to position them as industry visionaries or influencers both online and off. Identifying an individual’s “slice-of-life” story makes her expertise uncommon in the world of online personal promotion and social selling. She’s an expert on using LinkedIn as a powerful personal branding tool, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training.
She’s also a volunteer traveling faculty member – teaching how to leverage LinkedIn – for The Honor Foundation (honor.org). THF is a nonprofit that provides an intense career development program for Navy SEALs and other individuals in the Special Forces community who are transitioning from their active duty military service into a civilian career.
In this episode:
4:00 – How Kate has followed her dream since 8th grade
7:28 – What Kate would have done differently in her career
10:17 – How the internet and social media has changed public relations
12:45 – Why a blanket approach to public relations and social media doesn’t work
13:41 – Tip: How to use national news trends to target your audiences
18:27 – The challenges with entrepreneurship as a mother and professional
20:42 – Keys to long-term success and Nancy’s advice about eating an elephant
29:44 – Why word of mouth is important and Kate and Nancy’s stories about Jay Baer’s llamas
32:57 – Advice for young entrepreneurs
36:06 – Tips from Kate Paine about your LinkedIn profile and how to set yourself apart
“If you really want it bad enough, you’re going to do what it takes to get there.” — Kate Paine, Founder and President of Standing Out Online
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