Posted on: January 15, 2020
Air Date: 1/14/2020
About the episode:
Greg is the perfect guest for today’s episode because in addition to his role as an account supervisor at Marshall Communications, he is also one of the producers for The PR Maven® Podcast. In his role, he helps schedule the guests we have on the podcasts, plus he helps Nancy with media pitching and schedule coordination to appear on other popular podcasts from around the country.
If you’re looking to be on more podcasts in 2020 to grow your personal brand, Greg is here today with some really helpful tips on how to make that happen.
Greg was on the podcast in 2019 and if you want to learn more about him and his background, be sure to listen to episode 28 of the PR Maven Podcast.
In the episode:
3:00 – Nancy and Greg discuss what you should do before being a podcast guest, including finding your target audience and discovering podcasts in your area of expertise.
5:23 – Greg suggests that potential guests listen to at least one episode of the podcast they are pitching.
8:24 – Nancy and Greg talk about scheduling programs and how guests can sign up.
11:48 – Greg shares that regular podcast guests should create a show sheet to provide in advance of the podcast, as well as have a professional headshot and well-written bio.
21:07 – Based on his experience, Greg shares the importance of having good equipment while podcasting.
26:11 – To make sure you are prepared on the day of recording, Greg suggests that you block off time to clear your head, review notes, and know how long the interview will be.
28:06 – Greg provides of list of what guests can do before a podcast.
29:14 – Following the podcast, Greg recommends that guests help promote the episode, whether by sharing it on social media or in newsletters.
“Don’t schedule yourself around another appointment. I really would suggest blocking the day for it, just because you need a clear head, you need to prepare, you need to be mentally ready.” Greg Glynn, account supervisor at Marshall Communications
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Categories: Personal Branding