Show Notes

Air Date: 11/26/2019

About the guest:

Luka Ladan, President and CEO at Zenica Public Relations
Luka Ladan, President and CEO at Zenica Public Relations

From outspoken CEOs to U.S. Senate candidates, Luka Ladan has advised some of America’s most recognizable thought leaders. Ladan is an expert on strategic messaging and media relations, with a deep background in brand and issue management. Prior to founding Zenica, Ladan served as communications director at a leading public affairs firm in Washington, D.C.

Ladan graduated from Vassar College with a B.A. in Political Science and Correlate Sequence in International Economics.

In the episode:

1:44 – Luka describes how he went from wanting to be a speech writer in the White House to becoming the president and CEO of Zenica Public Relations.

4:44 – Luka shares his best how-to tip for public relations.

6:11 – Nancy asks Luka how millennials can build personal connections with reporters and editors.

8:24 – Nancy mentions how Luka plays basketball and how talking about sports can help build connections.

9:43 – Nancy mentions how swimmers are often very good PR professionals, connecting back to the podcast she did with Megan Crowder.

11:11 – Nancy and Luka talk about being dependable and delivering quality content.

12:53 – Luka talks about putting yourself in the reporter’s shoes and gives a checklist of what to do.

19:43 – Luka shares another tip for millennials to help with their careers.

24:20 – Luka talks about building his network both consciously and on its own, especially using LinkedIn.

27:16 – Nancy refers listeners back to episode eight with Kate Paine to learn about amplifying your LinkedIn presence.

27:45 – Luka shares the resources he finds most helpful.

29:13 – Luka encourages millennials to have face-to-face interactions.


If we’re going to succeed in PR and if we’re going to secure top-tier media coverage, it’s best to build personal relationships with reporters and other media contacts if you can. That goes beyond a generic email.” — Luka Ladan, President and CEO at Zenica Public Relations



Looking to connect: