Air date: 4/2/2019
About this episode:
Emily Roy is the marketing and communications specialist for the City of Saco. In this role, Emily has spearheaded Saco’s rebranding through the development and implementation of a Marshall Plan®, a new logo and a website design. Emily is responsible for creating content across multiple platforms, including both printed and digital mediums, coordinating Saco’s public relations and media inquiries, and communicating information to the public.
Having earned a Bachelor of Arts in Geography/Global Environmental Studies from Clark University, Emily began her career as a GIS technician and planning assistant. Emily has a decade of municipal experience working in various departments, including Planning and Economic Development, Public Works, Water Resource Recovery, and City Administration.
In her spare time, Emily enjoys camping, hiking, and spending time with her husband Josh and their three children: Lucien, Keira, and Marcel, and their beloved German Shepherd, Tyson.
In this episode:
4:00 – Emily talks about the importance of her education at Clark University
4:30 – What Emily thinks more municipalities should focus on when it comes to communication
5:32 – Why Emily thinks her experience in multiple departments of municipal government has helped her career
6:32 – What Emily calls the game changer for the city and her role in the communications department
8:22 – Emily talks about the city’s rebranding process and the different departments involved
11:00 – How changes in Saco’s media relations strategy helped gain more publicity for the city
12:13 – An example of a media story with veterans that Emily pitched to local media that led to great publicity for Saco
13:33 – Nancy and Emily talk about how to use Facebook Live to create engaging content for the city
23:01 – How using Google Analytics helps the city make decisions about content for their website and e-newsletters
24:36 – What Emily thinks is the next step for the city
28:53 – Emily talks about how the city has used their Facebook page and has segmented their audiences on social media
30:36 – The importance of building relationships in the community
34:05 – The idea that helped the community get to know the Saco Police Department police officers
35:47 – How Emily keeps up with new information and forwards her professional development
38:43 – Why a city website is so important and why Emily said ADA compliance was very important to her and the city
40:39 – The social media site that Saco has found a lot of success using and how to connect with Emily about her work
“The Marshall Plan® has given me a competitive advantage to really have a clear outline of what our goals and outcomes are, how to measure our success and how to utilize our resources most effectively.” — Emily Roy, Marketing and Communications Specialist for the City of Saco
Looking to connect?