Show Notes

Air date: 2/19/2019

About this episode:

Whitney Raymond, Account Supervisor, Marshall Communications
Whitney Raymond, Account Supervisor at Marshall Communications

Whitney loves Maine and enjoys representing the state in her role as international marketing manager for the Maine Office of Tourism. Her enthusiasm has endeared her to the tour operators and travel agents that she works with. That is just one of the hats that she wears, however. She’s responsible for the strategic public relations and marketing efforts for her clients, including everything from strategic planning to social media marketing and copywriting.

Loving the fast-paced PR and marketing field, Whitney does everything in her power to best serve clients ranging from nonprofits to the tourism industry. Social media marketing is also a key part of her work at Marshall Communications, and she regularly presents to Maine-based businesses and organizations on best social media practices, tips and trends.

In this episode:

3:59 – How Whitney got started in her public relations career with an internship at Kennebec Savings

5:50 – Why Nancy and Whitney would have made great teachers

7:15 – What Whitney wishes she learned earlier as a child growing up in Maine

10:02 – Why Whitney thinks Instagram is such an important part of the Maine Office of Tourism and the value of user-generated content

12:48 – How the Facebook algorithm has impacted how Maine promotes tourism

14:53 – The evolution of measurement in public relations

16:09 – Why an ongoing education and keeping up with social media is key to a successful public relations career

17:23 – How Whitney is staying in touch with her international contacts

17:44 – Whitney talks about her wedding in Bar Harbor

21:18 – Whitney talks about measurement and engagement on social media for the Maine Office of Tourism and her clients at Marshall Communications

26:20 – Whitney’s world travel experience and how she has gotten to know her network at trade shows and from her work at Marshall Communications

28:47 – Nancy and Whitney joke about her storage unit and how it has built her network

30:34 – Whitney and Nancy’s networking advice and the value of a good memory in building relationships

34:21 – Whitney’s advice for public relations professionals and traits Whitney thinks are important to a successful career

I’ve been lucky enough to travel to some really amazing places and I think there is no place on earth like Maine. I wish I had known that sooner.” – Whitney Raymond, Account Supervisor at Marshall Communications

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