Leanne Pressly, CEO, Stitchcraft Marketing on The PR Maven Podcast

Posted on: January 29, 2019

Show Notes

Air date: 1/29/2019

About this episode:

Leanne Pressly, CEO, Stitchcraft Marketing

Principal owner and multi-hat-wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and as a multi-craftual crafter sews garments and quilts.

In this episode:

4:01 – What does a multi-craftual crafter mean?

6:12 – How she turned her passion for crafting into her career

9:25 – Her advice for agency owners who are starting their own business

11:20 – How being a thought leader advanced her career and agency, and the value of inbound marketing

13:49 – How video is one of the fastest growing social media and marketing tools

18:05 – Learning to say no was something Leanne would have done earlier in her career and why

22:53 – How Leanne measures marketing and how she helps clients measure their key performance indicators

24:28 – What changed to help create a following for Leanne and her marketing agency

30:20 – Avoiding the imposter syndrome of public speaking and her advice for speakers, including meditation and calming the critical thoughts

34:09 – Building a network of contacts in the crafting industry

35:38 – Why Leanne thinks her employee retention is so high