Show Notes

Air date: 12/18/2018

About this episode:

Michael Smart, Principal of Michael Smart PR
Michael Smart, Principal of Michael Smart PR

Michael Smart is an independent communications trainer who helps public relations pros improve their pitching success rate and enhance their public relations writing. He is regularly among the highest-rated speakers at the industry’s largest conferences.

Michael has placed positive stories in the Washington Post, USA Today, Los Angeles Times, New York Times, Wall Street Journal, TIME magazine, and NBC’s Today show. He has trained more than 5,000 PR professionals how to boost their communications results. People who have participated in his workshops have subsequently placed their own stories in the Wall Street Journal, Washington Post, USA Today, People, CNN, and Today and national distribution on the Associated Press.

He has conducted on-site media relations training for clients from Geneva to Tokyo and ongoing personal coaching and services to many more, from Fortune 200 companies to mid-sized and smaller firms.

A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. He has also taught public relations courses for five years at Brigham Young University, where he earlier earned bachelor’s and master’s degrees in communications with an emphasis in public relations. He enjoys adding to his list of the nation’s most underrated restaurants and exploring the mountains and national parks near his Utah home with his wife and four children.

In this episode:

3:58 – How Michael’s dream of being an anchor on SportsCenter turned into a career in public relations

4:37 – Why working for a newspaper can help your PR career

10:44 – An example of a public relations campaign that Michael Smart thinks was highly effective and measurable

16:28 – Why third-party media isn’t obsolete

18:34 – Michael Smart’s best marketing tool

21:03 – The two public relations success stories Michael and Nancy share in the sport of luge

25:03 – Michael Smart’s speaking engagement story that solidified his technique to tackle his fear of stage fright

29:02 – Michael remembers the cancelled flight to Maine and speaking at the Maine Public Relations Council conference

37:02 – How Michael Smart think public relations pros should measure their public relations and marketing

38:38 – Michael Smart and Nancy Marshall address the topic of fake news and credibility

41:49 – Michael’s secret to success and how you can grow your email list

45:35 – Why Michael Smart recommends The Marshall Plan® as an effective public relations and marketing strategy

Put all you have into those one or two attributes you know are your superpowers and don’t look back.” – Michael Smart, Principal of Michael Smart PR

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