Posted on: December 18, 2018
Air date: 12/18/2018
About this episode:
Michael Smart is an independent communications trainer who helps public relations pros improve their pitching success rate and enhance their public relations writing. He is regularly among the highest-rated speakers at the industry’s largest conferences.
Michael has placed positive stories in the Washington Post, USA Today, Los Angeles Times, New York Times, Wall Street Journal, TIME magazine, and NBC’s Today show. He has trained more than 5,000 PR professionals how to boost their communications results. People who have participated in his workshops have subsequently placed their own stories in the Wall Street Journal, Washington Post, USA Today, People, CNN, and Today and national distribution on the Associated Press.
He has conducted on-site media relations training for clients from Geneva to Tokyo and ongoing personal coaching and services to many more, from Fortune 200 companies to mid-sized and smaller firms.
A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. He has also taught public relations courses for five years at Brigham Young University, where he earlier earned bachelor’s and master’s degrees in communications with an emphasis in public relations. He enjoys adding to his list of the nation’s most underrated restaurants and exploring the mountains and national parks near his Utah home with his wife and four children.
In this episode:
3:58 – How Michael’s dream of being an anchor on SportsCenter turned into a career in public relations
4:37 – Why working for a newspaper can help your PR career
10:44 – An example of a public relations campaign that Michael Smart thinks was highly effective and measurable
16:28 – Why third-party media isn’t obsolete
18:34 – Michael Smart’s best marketing tool
21:03 – The two public relations success stories Michael and Nancy share in the sport of luge
25:03 – Michael Smart’s speaking engagement story that solidified his technique to tackle his fear of stage fright
29:02 – Michael remembers the cancelled flight to Maine and speaking at the Maine Public Relations Council conference
37:02 – How Michael Smart think public relations pros should measure their public relations and marketing
38:38 – Michael Smart and Nancy Marshall address the topic of fake news and credibility
41:49 – Michael’s secret to success and how you can grow your email list
45:35 – Why Michael Smart recommends The Marshall Plan® as an effective public relations and marketing strategy
“Put all you have into those one or two attributes you know are your superpowers and don’t look back.” – Michael Smart, Principal of Michael Smart PR
Mentioned in this episode:
- Brigham Young University
- USA Luge
- John McBride, who manages social media at BYU
- Beyoncé, celebrity
- Julia Clukey, Olympian luger
- Kate Hansen, Olympian luger
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Categories: Public Relations