Posted on: January 25, 2022
Air Date: 1/25/2022
Consider how much business has changed in the last two years. Before the Covid-19 pandemic, the “Zoom call” was not particularly well known. Within weeks, the U.S. economy shifted from the traditional workplace to remote everything, with social contact limited and virtual moneymaking the norm.
Now, consider how much business has changed in the last four decades. I often think about the evolution of corporate America, specifically in terms of public relations — one of the most rapidly changing industries around.
When I started in PR, I used a typewriter. I felt lucky when I received a typewriter with an erase key and I didn’t have to use white-out to erase any typos. I also remember using a mimeograph machine to make copies of press releases to send in envelopes to the media.
Whereas sending emails and text messages now happens instantaneously, such technological efficiency was not commonplace in the 1980s. I often recruited people to stay up all night and help me stuff envelopes with the press releases, before running them through the postage meter to send out. At one point, I was sending 1,400 press releases out every week — by hand.
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in September 2020.
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Categories: Public Relations