Posted on: December 11, 2018
Air date: 12/11/2018
About this episode:
Molly McPherson combines her thorough knowledge of current social media tools and practices with years of news and public relations experience. She helps her clients find the right strategy for 21st-century communications by combining the best practices of today with the proven methods of the past.
She earned her Accreditation in Public Relations from PRSA and is a frequent featured speaker on the topics of crisis communications, public relations and social media for several national agencies and associations, including FEMA, Homeland Security, and the National Rural Electric Cooperative Association.
Molly has been a featured speaker in public relations, crisis communications and social media at numerous venues, including the John F. Kennedy School of Government at Harvard University and she teaches social media courses at New England College. She earned her master’s degree from the College of Communication at Boston University and her bachelor’s degree from the University of St. Thomas in St. Paul, Minn.
In this episode:
3:15 – Benefits of being a military spouse and how Boston and Washington played a role in her career
6:48 – How an internship at CBS helped inspire her
10:39 – Why the White House can’t control the news
11:26 – Why more blogging would have helped earlier in her career
12:30 – How her position with FEMA opened her eyes to the power of authentic reporting
17:11 – Why messaging is so important in today’s world
19:51 – The importance of your online reputation and search engine optimization
23:04 – Which social media platforms are best for your messaging
23:49 – Why you should put your press releases on Twitter
28:40 – Why research and evaluation or public relations is key to success and how to do it
32:00 – Using Twitter and LinkedIn as networking tools
38:13 – Where and how Molly has found success and profitability by growing her team
41:10 – Advice for entrepreneurs and young professionals about how to find a career
44:22 – What is stakeholder activism and how to handle and manage tough situations on social media
“You have to love what you do and the wealth will follow.” – Molly McPherson, Leading-Edge PR Practitioner, Speaker and Executive Coach
Mentioned in this episode:
- Kim Block WGME 13
- Rich Brooks
- WBZ TV Boston
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