Posted on: December 4, 2018
Air date: 12/4/2018
About this episode:
Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been around for more than 20 years. He is a nationally recognized speaker on entrepreneurship, digital marketing and social media.
He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social and mobile marketing.
Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
He is also the “tech guru” on the evening news show 207, which airs on the NBC affiliates in Maine.
In this episode:
4:18 – How building websites started Rich Brooks’ career
5:58 – Why Rich was always looking for new technology and challenges
9:51 – Why Rich is fascinated by search engine optimization
10:25 – Find out what Rich’s hidden talent is
13:00 – Why his podcast has been valuable to him and his company
15:55 – What is different these days about social media, including algorithms and why you need to be spending money on social media
19:28 – Challenges Rich has faced and how they improved his mindset
25:00 – Top- and bottom-line metrics and why relationships matter
27:11 – The powerful ways Rich has built his network
31:08 – Why introverts can be successful on social media
“No matter how good your SEO is or how good your online game is, you do have to sometimes make these real-life connections, as well.” – Rich Brooks, President of flyte new media
Mentioned in this episode:
- John Lee Dumas
- Pat Flynn
- Amy Porterfield
- Michael Stelzner (founder of Social Media Examiner)
- Kate Paine
- Amanda O’Brien
- Becky McKinnell
- James Kennerley
- Social Media Breakfast
- Agents of Change
- Business Blog Consulting
- Kotzschmar Organ
- Needham High School
- Social Media Market World
- Press Hotel
Looking to connect?