Show Notes

Air Date: 5/11/2021

How to use your strengths to develop your personal brand

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In this episode, Chris Tieri explains how to use your strengths to develop your personal brand. As a Gallup Certified Strengths Coach, Chris talks about how she discovered her passion for coaching, how to use your strengths finder results and how to build your personal brand around your strengths. Listen for Chris’s definition of a brand and what research can do to help.

3:06 – Chris explains how she started out wanting to be an interior designer but found herself having more of a passion for advertising.

5:58 – Chris describes why and how she transitioned from being an agency owner to coach.

7:52 – Nancy and Chris talk about their strengths.

10:15 – Chris talks about her passion project – Laughter, Leadership, Mothership, Wine.

13:32 – Chris shares how she uses strengths finder for her clients.

18:03 – Chris talks about what she has learned about effective leadership from COVID-19.

24:17 – Chris defines a brand.

30:34 – Chris explains how to strengthen your personal brand.

38:03 – Chris describes how research can help with branding.

37:40 – Chris shares some resources she enjoys.



“The brand is really the image someone holds in their eyes, so it is the feeling they get.” – Christine Tieri




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How great leaders inspire action TED Talk

Seth Godin


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About the guest:

Christine Tieri is a business and leadership brand strategist, national speaker and Gallup-Certified Strengths Coach. Focusing on her own strengths of vision, ideation, and strategy, Chris works with her clients to discover their unique strengths, make a meaningful impact on those they lead, and set up strategies to accomplish their wildest goals for success. A former ad agency owner for nearly 25 years, Chris knows a thing or two about brand building, strategic messaging, and three-martini lunches.


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Twitter: @christieri