Show Notes

Air date: 11/27/2018

About this episode:

Jen Boes, Communications Strategist, Marshall Communications
Jen Boes, Communications Strategist, Marshall Communications

Jennifer brings her 20+ years of experience in marketing and public relations to every project she’s involved in. Her background is extensive, encompassing agency, government, nonprofit, tourism, economic development and health care entities. An accomplished writer and researcher, Jen is the chief architect of The Marshall Plan®, Marshall’s trademarked strategic marketing plan.

A creative individual who brings a fresh view, vibrant energy and “let’s do this” attitude to the table, Jennifer inspires the same in her clients. She believes that the mark of a true PR professional is the ability to calmly and quickly come up with a solution to address the inevitable bumps that appear in the public relations road.

In this episode:

3:53 – How Jen’s interest in journalism at the University of Delaware turned in to a career in public relations

6:40 – Her Delaware tourism office experience, creating familiarization tours and connecting with media from the Society of American Travel Writers

9:07 – Jen’s decision to move to Maine and how she reconnected with Nancy and got her job at Marshall Communications

10:20 – Jen talks about the growth of Marshall Communications and development of The Marshall Plan®

12:38 – What makes for a good relationship with public relations clients

13:35 – What Jen would have changed about her career related to networking

15:55 – Jen and Nancy share uses for social media to connect with friends and media

16:11 – Nancy and Jen share a story about a successful ribbon-cutting event at Saddleback Mountain with Governor Baldacci

18:23 – Nancy talks about the importance of having a visual element for a press event and ribbon cutting

20:24 – Why focus groups and research are important in public relations

21:52 – Media pitching and how it has changed and why it is important

23:27 – Jen and Nancy’s really good media pitching tip about using Twitter

28:37 – What mistakes companies make when they try to figure out how to measure the value of public relations

32:53 – How Jen built her network and continues to build relationships

37:24 – Jen tells young public relations and marketing professionals why writing is so important

39:30 – Nancy talks about newsjacking and example from Jen’s public relations career

40:33 – Why media training is important in public relations

41:35 – How a plan and playbook are critical to success in public relations and marketing

If you have a playbook, like our Marshall Plan®, then you can really ensure that everything you are doing is working together toward a common goal and that it’s measurable.” — Jen Boes, Communications Strategist, Marshall Communications

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