Posted on: November 13, 2018
Air date: 11/13/2018
Charlene joined Marshall Communications in 1997 and quickly became Nancy’s trusted “right hand.” Her unmatchable work ethic, commitment to generating the greatest results for clients, and keen marketing and business judgement skills led to her being named president of the agency in 2013.
Working with a variety of clients in different industries is something that Charlene finds rewarding, but her true passion is working with tourism clients and she’s played a leadership role in executing the Maine Office of Tourism account since 1998. She also enjoys sharing her public relations expertise and love of destination marketing with businesses, attractions, chambers and organizations through presentations throughout Maine and beyond.
In this episode:
5:07 – How Charlene started her career and quickly became the “Clipping Queen”
8:13 – Who compelled Charlene to work in public relations
9:38 – Charlene’s important role in developing the agency’s relationship with the Maine Office of Tourism
12:11 – Charlene reflects on the sacrifices she has made and what she believes creates success
13:45 – Nancy talks about the agency’s growth because of Gino Wickman’s book, “Traction,” and Charlene’s role on the leadership team
15:23 – Charlene talks about the impact of social media for the Maine Office of Tourism
16:34 – What social media platform is the darling of destination marketing and how it has changed public relations for the state
19:50 – Nancy and Charlene reflect on previous public relations techniques, how things have changed and how it has helped get information to the media faster
21:56 – One thing that hasn’t changed in public relations, why it is so important and how to do it
26:39 – Nancy and Charlene talk about the importance of measuring public relations success based on goals and key performance indicators
28:11 – Why Nancy recommends the book “Starting with Why” by Simon Sineck and the importance of measurement dashboards
29:23 – How Charlene has built her network and how she acknowledges professional and personal contacts are interested in different content
30:44 – Nancy and Charlene talk about building relationships and the story of meeting Beth Harpaz and how it led to a relationship with the Maine Public Relations Council
34:00 – The new age of a clipping service is Google.com/alerts
35:00 – Charlene reflects on a tough time for the agency a few years ago and the value of a strong network
“When I work with a travel writer and we connect on social networks, I learn so much about them before they come to Maine or before they do a story.” — Charlene Williams, President, Marshall Communications
Looking to connect?