Posted on: October 6, 2020
Air Date: 10/6/2020
Veronica Romney is a 12-year branding and marketing veteran who believes our aspirations drive our actions and if we want to help our customers make the best decision for them, we have to align our business efforts with their aspirations.
In the past, she has worked with some of the world’s most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, and more. But now she’s dedicated her work to helping entrepreneurs and small business owners learn how to connect with their customers. She is the Founder of MyModernBrand, a branding and marketing education company that helps great people and great companies clarify their brand message, find their unique brand voice, and market themselves authentically.
When she isn’t busy wrangling a business and two kids, she is an in-demand international Tony Robbins/Dean Graziosi speaker with topics including branding, marketing, sales, entrepreneurship, self-education, knowledge business, and more.
In the episode:
2:13 – As the oldest daughter of two Cuban immigrants who started their own businesses, Veronica describes how her career as an entrepreneur was meant to be.
4:13 – Veronica talks about the way she builds her network and brand by figuring out what she enjoys doing the most.
5:57 – As her main form of making connections, Nancy asks Veronica how COVID-19 has impacted her speaking engagements.
7:40 – Veronica explains how to take your business online and do it correctly without skipping a beat.
13:29 – With so many different ways to market your business online, Veronica shares which ones are worth your time to create based on your personal creator type.
15:40 – Veronica provides a resource to discover your creator type.
19:28 – Veronica provides her definition of content marketing.
22:42 – Veronica describes how to determine the perfect amount of content for your audience based on their struggles or interests.
25:07 – Veronica describes how to strengthen your core offering.
28:19 – Veronica shares some recourses that have helped develop her brand.
“In the 12 plus years that I have been an online marketer, what I have found is that the secret to creating a digital product that generates more revenue and grows your business like never before is actually discovering your unique digital creator type first.” – Veronica Romney, founder and CEO of MyModernBrand
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