Posted on: September 8, 2020
Air Date: 9/8/2020
Amber Hurdle is the CEO of Amber Hurdle Consulting, a multi-award-winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. Most recently recognized as one of the world’s top brand professionals for 2020 by Global Gurus at #18, Hurdle helps overcome costly business problems like ineffective recruiting, turnover, underperformance, declining morale and leadership gaps by clearly connecting her clients’ people strategy to their business strategy for measurable bottom-line results.
She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse businesswoman, having worked with international celebrities, executives and Fortune 100 companies alike.
When Amber is not helping individuals and employers share their unique value, she is “momming so hard,” embracing her inner gym rat in the weight room, and entertaining her family and friends. While she is known for being a super extra dog mom and hot wing snob, Amber Hurdle is most known for connecting personal, employer and business brands via her proprietary Velvet Machete® Brand Strategy.
In the episode:
2:44 – Amber explains how she used her unique traits to get ahead in her career.
4:14 – Amber shares her strategy for using public speaking to build a personal brand and authority in your field.
5:19 – Amber talks about redefining the term “bombshell” to make it gender-neutral.
8:44 – Amber describes how her talent recruiting process is data-driven.
16:23 – Amber explains how to effectively combine personal brands, employer brands, and organizational brands.
19:31 – With additional stressors during an interview, Amber talks about how the person you interview is different from who they are once they settle into the job and how to choose the right person knowing this.
23:45 – Amber shares how to collect people data.
26:32 – Amber describes how to make your job applications speak to the target applicants and lets them know what makes your company unique.
30:22 – Amber explains how to integrate company culture into employee behavior and discipline.
“If I land on a website, that brand specifically wants me to say “yes, this is for me” or “no, this is not for me” in 30 seconds. They don’t want to deal with me if I’m not going to give them money in the end. It’s the same thing – I don’t want to attract people who are going to distract me, be negative energy or take me down a path that’s not my path to go.” – Amber Hurdle, CEO of Amber Hurdle Consulting
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