We’re a very, very large school, lots of constituents that we deal with, and in many ways, we felt like we were running around a little bit and really weren’t able to prioritize—we really needed to think strategically about marketing, so that was why it was so important for us to work with professionals at Marshall Communications.
Headmaster, Thornton Academy
Watch the video below for more testimonials from Thornton Academy staff.
About a recent message map and branding presentation From Marshall Communications and the City of Saco:
The event this morning was hands-down the best educational/training session we’ve done in my tenure here at the chamber. It was informative and constructive — thank you, so much! Well designed really in hindsight with a good blend of theory, experience with the City example, and then the workshop … a pretty impactful hour hopefully for the attendees! People were quite complimentary on the way out, which was nice to hear.
Executive Director, Biddeford & Saco Chamber of Commerce & Industry
Nancy Marshall is a joy to work with. While my agency, Briggs Advertising, was building the brand story, identity, packaging and website for Maine’s first craft distillery, it became clear that launching Cold River Vodka had to include a strong PR component. Not only is Marshall Communications the best PR firm I’ve worked with, Nancy is honest, honorable, and a consummate team player. The earned media coverage she and her group generated proved critical in making the launch successful and getting this authentic, Maine brand off to a flying start. Did I mention that Nancy is a joy to work with?
Owner, Briggs Advertising
Nancy Marshall, the PR Maven, spoke at the KVHRA December meeting about how “HR Professionals Can Build a Tribe of Raving Fans.” Nancy did not disappoint! Her presentation was both engaging and entertaining. She shared great stories about local employers branding success that we all could relate to. Nancy’s advice to us was very practical — lots of “doable” actions that we could easily bring back to our organizations. I would highly recommend Nancy to any group interested in learning about personal or organizational branding!
Customer Relationship Manager, MaineGeneral Medical Center Workplace Health
Thanks for all your help distilling some complex issues into neat, sell-able packages. It made a difference and we appreciated the variety of places we got coverage from, in addition to the thoughtful way [you] worked through some difficult scheduling scenarios.
Director, Marketing & Communications at MaineGeneral Health
The Maine Downtown Center at the Maine Development Foundation hired Marshall Communications (Marshall Communications) from March 2014 – September 2014 to implement a broad communications plan for Healthy Maine Streets, a 2-year federally funded project that was in its final 7 months of implementation. Marshall Communications was hired to develop stories, pitch stories and help guide us in long-term communications practices for Healthy Maine Streets (HMS). They assisted HMS staff with fulfilling various media interviews and requests and assisted with a press conference involving multiple partners.
Marshall Communications staff was professional, always responded in a timely manner and was easy to work with. Their monthly reporting was organized and clear for us to use in our own reporting to our grantor. Their monthly billing was also accurate and delivered regularly, as well.
I would highly recommend Marshall Communications as an excellent communication and public relations firm. They have a very deep knowledge in their field of expertise, contacts around the world, creative ideas for implementing traditional, as well as new and ever-changing, methods of communication services. We could not have been happier with the results and look forward to working with them again in the future.
Anne G. Ball
Interim Director, Maine Downtown Center, Maine Development Foundation
JMG is unlike any other nonprofit in the state of Maine, providing a continuum of support to help students transition from middle school through high school graduation, onto post-secondary education through degree attainment and connections to successful career pathways. With the challenge of describing our unique services, we sought the guidance of Marshall Communications. Marshall Communications staff connected with our mission of being student centered and, like JMG, they are very focused on results. Through their expertise, we now have a new logo, website, and branding plan to promote the importance and impact of our programs.
To learn about JMG, visit their website at jmg.org.
President & CEO, JMG
“I’ve known Nancy Marshall for many years and have always been impressed with her incredible understanding of how the PR world works. She’s leveraged her 30+ years in public relations to build a powerhouse agency that is known as THE place to go if you want to get your company in the spotlight. As PR has evolved with the addition of the digital world, Nancy has remained on the forefront — effortlessly folding the new media opportunities into her bag of tricks. Her decades of experience, connections and smart business practices have truly earned her the title of PR Maven.
Learning from Nancy is learning at the feet of the Master.”
CEO, Agency Management Institute
The increased media/PR generated by CVA’s work with Marshall Communications provided our Development team with a terrific tool to further engage and cultivate donors, both existing and new. We have been including reprints of the material as a standard part of our campaign package, as the human interest stories provide the perfect complement to the data and facts about CVA and our current capital campaign. We have definitely seen increased interest in and renewed excitement about CVA from our donors based on this material, as it also provides them with a tangible and easy way to share information about this unique school in Maine that they love — how great to have donors helping spread our brand awareness
Director of Development, Carrabassett Valley Academy
The research that Marshall Communications conducted for Carrabassett Valley Academy helped us better understand the perceptions of the CVA brand and influenced our marketing strategies to be more effective. Their skills in the creation and management of Google AdWords campaigns and remarketing and tracking techniques has increased our lead generation.
Director of Admissions & Marketing, Carrabassett Valley Academy
Marshall Communications has been an extremely valuable communications, public relations, media relations and brand awareness partner for Carrabassett Valley Academy. Her guidance and industry connections were especially important during the past 6 months of lead up to the Olympics. Winter Olympic years heighten the interest in winter snow sports and Nancy and her team knew the best ways to fully leverage the Olympics for the benefit of CVA.
Kate Webber Punderson
Head of School, Carrabassett Valley Academy
Nancy Marshall’s marketing expertise, outstanding presentation skills and sensitive relationship with her audience make her a top notch speaker. Her talk on “Branding” for the Kennebec Valley Chamber Women’s Network was graded by participants as A-Plus.
Peter G. Thompson
President & CEO Kennebec Valley Chamber of Commerce
The Board of the Maine Appalachian Trail Land Trust recently worked with Nancy Marshall and her team to develop a marketing strategy for the coming years. It was a collaborative process that not only produced a valuable product and but also brought our Board members together around shared goals. With The Marshall Plan® in hand, our organization is equipped with a framework that will guide a future decision making.
Nancy Marshall “gets it” when working with boards. She listens to board members; comprehends the mission and the message; and only then makes recommendations for strategic direction. I would recommend Marshall Communications to other nonprofits looking to advance their cause and engage more donors, members and supporters.
William L. Plouffe
Board member, Maine Appalachian Trail Land Trust
Nancy Marshall is an engaging and entertaining speaker on public relations. She inspires and informs using interesting examples. She’s THE expert in Maine on public relations strategies. She builds relationships—the essence of public relations. She stays current in a constantly changing field. She engages her audience—students and professionals alike—and draws them into the world of public relations.
Nancy Marshall is engaging, energetic, and entertaining!
Associate Professor of Retail Management, Service Marketing, and Public Relations, Thomas College
It’s been great to work with Nancy over the years in the Maine ski industry, and I appreciate her willingness to speak to the apple growers at the Northeast Apple Society meeting. Her ability to apply PR savvy to this niche group made the presentation very relevant to the group.
Orchardists are really quite technologically skilled though many have not considered the PR value of their businesses. Nancy laid out the nuts and bolts of not just getting the orchard story into the local press, she outlined exactly why these people are experts in their field. By building their relationship with the press, they will be sought out by the media whenever an apple story comes across the assignment desk. You could tell by the number of conversations with Nancy during the reception that everyone was enthusiastic about her message. She gave everyone a boost of confidence that they have an important message that should be covered by the media.
Executive Director, Ski Maine Association & Owner, Sweetser Farm, Cumberland Center, Maine
Nancy spoke to the members of the Economic Development Council of Maine at our annual meeting at the Lucerne Inn in January of 2008. The comments received from the participants were excellent.
This was probably the most informative seminar we’ve had, due to the quality of the presentations and speakers like Nancy.
Richard L. Kelso
Economic Development Council of Maine Administrator
At the most recent Independent Schools Association of Northern New England (ISANNE) Conference, Nancy inspired me to develop a strategic communications plan for The Mountain School at Winhall. In particular, I was interested in creating a Marketing Map for our organization.
Under Nancy’s guidance I was encouraged to show the various audiences I would deal with such as donors, board of directors, governmental organizations, staff and media. Upon doing so I proceeded to show the tools I would use to communicate with those audiences, i.e. email, mail, newsletters, magazines, personal meetings, press releases and word-of-mouth. Now that this tool is being refined in-house, our staff and administration will use it to communicate to others what our school is all about.
Kim-Scott Miller M.Ed.
Advancement Director, The Mountain School at Winhall
When the Maine Public Relations Council (MPRC) professional development committee wanted to offer a social media program for our members, Nancy Marshall was the first person I thought of. Her passion for social media as a communication tool is apparent and her expertise in successfully using social media as a communication tool is clear. The workshop she presented was the perfect fit for MPRC. What set this presentation apart is that she not only taught attendees how to choose the appropriate social networks for a particular target audience but also how to establish and measure goals.
Nancy provided practical tools and takeaways that attendees take back to the office and use right away. For example, I left the workshop with strategies for creating a written social media policy, a report template for quarterly website goals, and the tools I needed to clearly define various social media goals and messages.
President, Maine Public Relations Council, Director of Communication, Shipyard Brewing Company
The Maine Association of Nonprofits hired Nancy to lead a presentation on communications planning for a group of executive directors, and she received high scores for what participants described as a “lively, interesting, excellent, practical, and valuable” session.
Director, External Affairs, Maine Association of Nonprofits
I greatly appreciated Nancy’s input before the workshop, both in providing contacts and ways to work within our budget. Her response time to all my questions was fabulous. Her upbeat attitude and ability to weave in stories to her presentation made it fun and easy to relate to the topics.
Community Program Manager, Appalachian Trail Conservancy
Nancy Marshall captivated a roomful of Maine early childhood administrators and practitioners in a lively session at the 2010 Maine Early Childhood Conference with a session on “Story-Telling.” Nancy was able to easily connect with all participants and came prepared with a relevant example from her own business experience, which helped to highlight the importance of having multiple stories for different audiences. She was flexible and easily responded to varied questions and situations presented to her. Most importantly, the participants thoroughly enjoyed the session. The materials that Nancy provided them were invaluable and contained useful information for all participants as they begin to create a public relations plan for their agency’s services for immediate implementation.
In all of the planning and preparation for the conference, Nancy was wonderful to work with. She was flexible and organized, responding easily to my requests to personalize the content specifically for the early childhood community. We met beforehand and had a great opportunity to fully plan this session for its maximum benefit. Since the conference, I have heard from numerous early childhood administrators about their continued use of Nancy’s materials in their PR initiatives, especially in exploring Web based options including electronic newsletters. It was a pleasure to work with Nancy and to participate in her session; her style, content and approach really were superb and were a terrific “fit” for our audience!
Sue Mackey Andrews
President, Solutions Consulting Group, LLC
Nancy Marshall is an extraordinary person and an unmatchable asset to any group, community, business, or organization that can benefit from having more effective public relations and an improved marketing plan. Nancy is a really effective teacher, as well. She presented a great lecture on public relations and communication to my nonprofit and philanthropy course at Colby. It was a major highlight in the semester.
While she has a relaxed and engaging presentational style, students saw immediately that she is the epitome of professional competence and expertise. What a wonderful role model for aspiring professionals she is. She is totally dedicated to her job, an effective communicator, and a leader in innovative marketing and public relations. The occupational experiences that she shared with the class (including marketing and branding the state of Maine and directing a public relations plan for a very successful Waterville nonprofit) will, I’m sure, remain with them well into the future.
Nancy is always my first “go to” person when I have any questions about marketing, communications, or public relations.
Charles A. Dana, Professor of Sociology, Colby College
I had the good fortune to hear Nancy Marshall speak at the Maine Women’s Network annual event in June. It’s obvious that Nancy’s enthusiasm for her work is a natural part of her life—it exudes through her and one cannot help but feel energized. And as successful and wildly confident as she is, Nancy is also friendly and helpful. Her ability to laugh at herself is refreshing and I think I could learn a lot from her.
Owner, Elm Street Printing & Graphics, Camden, Maine
The Marshall Communications team listened to our diverse group of public health professionals and thoroughly analyzed our strengths, weaknesses, opportunities and threats in a lively, engaging Discovery Session.
From this one meeting and a few other conversations, the Marshall Communications team incorporated our group’s ideas into an amazingly comprehensive and cohesive communication plan.
Our Marshall Plan® included realistic marketing strategies that we could actually do with limited time and a microscopic budget.
Marshall Communications recommended smart (free!) social media tactics such as Facebook, YouTube, LinkedIn, MailChimp, and Survey Monkey, that have helped us build support and share our story.
Practical tools like the Message Map, Brand Manifesto and Sound Bites pull it all together to make communicating easier, whether we are talking among ourselves, to our various audiences, or to the media.
The outstanding team at Marshall Communications truly exceeded our expectations by providing an inclusive process and a practical plan that we use every day.
Director of Community Transformation, CTG Central, United Way of Mid-Maine
The American Lung Association of the Northeast is proud of our Trek Across Maine; a three-day, 180-mile bicycle ride from the mountains to the sea, raising money to save lives by improving lung health and preventing lung disease.
When we wanted to hire some additional communications expertise in support of our 30th anniversary ride, we looked no further than Marshall Communications. The Trek is an iconic event in the State of Maine, and we trusted only the best communications and PR firm with our brand.
Marshall Communications helped us to better understand how to talk about our brand, and this has tangibly increased media impressions, fostered additional social media activity and helped us to acquire new constituents. Nancy and her team rolled up their sleeves and took the time to understand what makes the Trek special, and then used that information to craft strategies that have been easy to execute.
When the Lung Association spends hard-earned dollars to increase its capacity to provide mission, it trusts only the best partners, and Marshall Communications is that partner.
President & CEO, American Lung Association of the Northeast
Marshall Communications has a very strategic approach and an engaged team that adds value to every single project. You can feel the whole agency behind every project, it’s not just account staff on an island.
Nancy herself has helped drive our projects and been there to make connections or give us new ideas. The Marshall Communications team blends creativity with execution and a focus on results.
The Marshall Plan® contained meaningful, integrated perspective on achieving our goals. We trust them with our brand.
Glenn L. Laudenslager IV
Outreach Coordinator, Lunder-Dineen Health Education Alliance of Maine
I heartily recommend the Marshall Communications team. They helped the City of Sanford to brand itself in a modern, progressive way that all businesses, residents, students and visitors can embrace together.
They provided us with a style guide so all stakeholders can co-brand themselves and already many of our businesses have started using the branding on their own promotional materials. It was a great success and instilled pride among Sanford people.
Chairman, Sanford Economic Growth Council
Being a sportscaster for 21 years now, I have had countless interactions with public relations companies. When it comes to Marshall Communications, the one thing you can count on, and that is vital, is follow-through. Marshall Communications is great about informing about an event, providing support at the event, and then following up after the event to make sure things went well and see what could be better moving forward… 1st class all the way…
WCSH6 Sports Director
I have known Marshall Communications (Marshall Communications) for more than 15 years. I found that Marshall Communications’s collaborative approach to working with the committee and other local stakeholders positioned the community and business park for long-term economic growth.
Marshall Communications was a very instrumental factor in the process of attracting the largest greenhouse in the northeast to Madison. Backyard Farms is now the second largest employer in Madison and the largest economic development in Central Maine for many years. I have no hesitation in recommending Marshall Communications to work with any municipality.
Madison, Maine, Town Manager
Not only is Nancy Marshall top notch, the other members of her firm are equally as impressive. Charlene Williams, the firm’s president, is one of the most hardworking, knowledgeable, ‘get the job done well’ individuals I have ever met. When Nancy and her team are working with you on a project, you can rest assured their approach will be thorough, thoughtful and results oriented.
Economic Development Specialist Androscoggin Valley Council of Governments
I have had the pleasure and privilege of knowing Nancy Marshall for more than 25 years, first meeting her at a professional development event in the 1980’s.
Over the ensuing years, I’ve watched as she grew her business from a one-person, at-home operation into the full-service, multi-leveled agency it is today.
During that time, I’ve seen the quality of her work recognized by her peers with numerous professional awards from the Maine Public Relations Council and other professional organizations. In 2011, the MPRC recognized Nancy’s professionalism, skills and talent with its top individual honor, the Edward L. Bernays Award, named after the recognized founder of modern public relations.
Today, Marshall Communications continues to be a client-focused, full-service marketing and public relations practice. In developing and implementing targeted efforts on behalf of its various clients, the agency emphasizes the interactive and digital innovation strategies that are becoming the new basis for communications in our ever-evolving world.
Former Director of Public Affairs at The Maine Department of Transportation
The enthusiasm that Nancy shows she exudes and transfers to every staff member in her firm. And they are strategic thinkers, they’re people who have Nancy’s same passion for clients, they do wonderful work. And if I could recommend Nancy and her staff to you, I’d like to do that.
Owner of Agency Management Roundtable
I’ve been involved with the Maine Beer & Wine Distributors responsibility campaign for just about a year now. It’s been really successful. We wouldn’t have had the level success we had without Marshall Communications. They’ve really helped me get exposure in the community around the state, made me available to schools, made me aware of opportunities that otherwise I wouldn’t have known were out there for me to meet kids and relate back to the communities in Maine.
Olympic Athlete and Motivational Speaker
The personal service of Marshall Communications is really what I think makes them an important partner to us because things change so rapidly with what we do and things can come at us faster than even we anticipated and Marshall Communications is always there to help us make our way through all of it.
Former Director at The Maine Office of Tourism
In my past life, I was a banker for twenty years, you get to know a lot of talent in the industry. If I could have employed Nancy when I was in banking, it would have been the first thing that I would have done. She is one of those people that should be along the way. She does a tremendous job. I can’t recommend her highly enough.
Owner of ParleeStumpf Marketing
Nancy and her team have brought us fantastic successes, we are really hugely grateful. From the very word go, they have brought us phenomenal success – success that we couldn’t possibly have anticipated – using a variety of social media, public relations, and a variety of Internet marketing techniques.
You know, until the Royal Wedding came along, we were having a difficult time. And we were a little bit concerned about the future of our business. But now with the successes that the Royal Wedding has brought us, we’re now secure and looking ahead to moving forward.
Nancy Marshall and Marshall Communications are fast on their feet, they’re smart, they have great ideas, and probably best of all from my point of view, they’re tremendous fun to work with.
Owner & President of The UK Gift Company
I think hiring Marshall Communications was the best decision we could have made and I don’t regret it for a second. I tell everybody that we are an organization that has been in existence for 111 years now and in the one year that we have been under contract with Marshall Communications we have had more PR, marketing, and press than we have had in our entire history.
Former Executive Director at Maine Children’s Home