For Immediate Release
Dec. 20, 2016
Contact: Charlene Williams, President
AUGUSTA, Maine – Marshall Communications was awarded the Maine Public Relations Council’s top honor, Best in Show, at the council’s 2016 Golden Arrow Awards Ceremony, December 8. The agency also took home two gold and one silver award for its work.
CEO Nancy Marshall said, “We have some highly talented PR firms here in Maine doing some very impressive things. It’s a true honor to have a project of ours selected as the best of the best. We celebrated our 25th year in business this year, and this award is the perfect way to cap off the celebration.”
Marshall Communications won Best in Show and a gold award for an identity campaign it created for The Clay Center for Young Healthy Minds at Massachusetts General Hospital, a web-based educational resource addressing the mental health needs of young people. The campaign helped generate a 400 percent increase in website traffic and coverage in top-tier news outlets including The Huffington Post, Psychology Today, and The Boston Globe.
The agency earned a second gold award for an article it developed about Olympian Julia Clukey and her involvement in the Maine Beer & Wine Distributors Association’s responsibility initiative. The article appeared in Women’s Quarterly, a monthly insert in the Morning Sentinel and the Kennebec Journal. A month following its publication, traffic to Clukey’s website had increased 97 percent.
It also won a silver award for a press release developed on a special “Canadian Currency at Par” program by Maine-based outdoor adventure company Northern Outdoors. The program honored Canadian currency at a 1:1 rate against the U.S. during the 2016 rafting season. Coverage generated as a result of the press release appeared in the major newspapers of four provinces, stretching from Canada’s west coast to the east and including five major Canadian metropolitan areas.