For immediate release: Jan. 15, 2018
Contact: Nancy Marshall, CEO
AUGUSTA, Maine – Marshall Communications has been selected as the PR agency of record for the World Pro Ski Tour again this year. The event will feature Olympic, World Cup, and NCAA-level competitors.
Nancy Marshall, CEO and founder of Marshall Communications, said, “It’s an honor and a privilege to work with the tour for the second year in a row. It’s nostalgic for me personally since I used to be involved in this event when I was on the marketing staff at Sugarloaf in the ’80s.”
The World Pro Ski Tour is a dual slalom event, with two racers competing head-to-head on a shorter course, unlike World Cup racing where individual skiers compete against a clock. This makes for more exciting, easier to follow ski races. The format of the event allows for plenty of social opportunities for fans to meet and mingle with the racers on the slopes and in the lodge before, during and after each day’s race.
The tour had been dormant for more than 20 years until it was revived in 2016 by Ed Rogers of Bath, the director of the original World Pro Ski Tour, and Marshall’s son, Craig Marshall of Portland, a former NCAA Division 1 level ski racer.
Rogers said, “Marshall Communications’ expertise in the tourism industry is well established and Nancy’s connections in the ski world are second to none. She and her team did an exceptional job connecting our event in 2017 with key journalists to promote the Sunday River race. We’re thrilled to partner with Marshall Communications again this season.”
There will be three tour events in February and March: one at Waterville Valley Resort in Waterville Valley, New Hampshire, February 8 through 10; a second event at Sunday River Ski Resort in Newry, Maine, March 29 through 31, and a third to be held at a location and date to be determined. All events will be aired on CBS Sports Network.
Marshall and her team will work to generate regional, national and international media coverage of the events.
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