Marketing funnels identify high-probability prospects and turn them into customers. The cost to implement them is generally low and the return on investment tends to be very high.
Here’s how it works: using your website or social media as your channels, you offer an incentive your target audiences will value in exchange for their contact information. Those that “opt in” are your prospects.
You continue to nurture these leads with additional offers or opportunities, through a series of emails, in exchange for an opt-in. As the prospects’ journey continues down the funnel, those that continue to opt-in become high-probability prospects. Those that remain until the tip of the funnel ultimately make a purchase and are converted to customers.