May 16, 2019 – To kick off the cruise tourism season in Maine, CruiseMaine has introduced a new logo and website, www.cruisemaine.org. The new website is designed to inform visitors, the travel industry and the Maine public about the state’s offerings as a cruise ship destination.
These tools are part of an overall move by the membership-based organization to put a stronger emphasis on education and awareness.
“Maine has a lot to offer as a cruise destination, and we are working to make sure the travel industry knows how special our coast is,” said Sarah Flink, executive director of Cruise Maine. “Since most visitors arriving by ship are visiting Maine for the first time, the cruise tourism season is a great opportunity to show off our beautiful state to thousands of people and entice them to plan another vacation in Maine.”
The website features detailed profiles on each of Maine’s 10 cruise ports, including travel highlights and breathtaking photography, as well as port services and amenities.
The logo was designed to complement the look of the Maine Office of Tourism logo, representing a larger effort to communicate the cruise industry’s important role in Maine’s tourism industry overall.
Cruise tourism to Maine is on the rise. More than 430 port calls are expected statewide this year, compared to 400 last year, according to Flink. This equals approximately 450,000 passenger days in 2019 compared to 400,000 in 2018.
Flink notes that CruiseMaine works with each port city and town individually on promotion based on their unique goals related to cruise ship traffic.
Flink said, “We recognize that each has different needs and capacities so we work one-on-one with communities large and small to find an appropriate balance.”
CruiseMaine, part of the Maine Office of Tourism, is a membership organization dedicated to the support, education and promotion of Maine communities seeking sustainable cruise ship tourism. Recognizing that each port city and town has different needs and capacities, it works with communities individually to help further their goals. CruiseMaine is also supported by the Maine Port Authority, the Maine Department of Economic and Community Development and the Maine Department of Transportation. Members include official ports, coastal communities and businesses wanting to leverage cruise ship tourism. To learn more, visit www.cruisemaine.org.