William Arruda, the ‘Father of Personal Branding,’ explains why creating a digital brand is so important today — and shares six expert tips to help you succeed.
Commerce has changed in recent decades. Trust and reputations still matter, but it’s the online reputation that usually matters most.
How do you establish trust? The first and most important step is to map out the key messages that you hope will resonate with your target audience.
How should health care providers tackle some of the most complex content on the Internet? Let’s start with these eight tips for producing healthcare content.
From webinars to video conference calls, more and more people are using video as a way to stay connected.
Whether you’re a college student presenting a group project or a CEO addressing key shareholders, public speaking isn’t easy.
An infographic takes complex information and breaks it down into bite-sized chunks of digestible information and can be used in many ways.
Recently, I attended a conference and met a vendor whose services interested me. The vendor’s sales representative said to me, "Here, I’ll give you my card, and you can send me your email address, then I’ll send you some information.” Hmm, I thought. I wonder how much money this company is investing to have this sales person at this show. I was totally flabbergasted that he didn’t just offer to take my card and send me a follow-up message.
I was pleased to be a guest on Maine Public’s “Maine Calling,” all about using social media to grow your brand. Jennifer Rooks was the host and I was one of three distinguished guests; we had a wonderful hour-long conversation about the ways small businesses are using social media to grow their brand network. Here […]
Business is about relationships with people. The more people you can attract to work with you, and spend time with you, either as customers, clients, employees, or even as bosses, the more success you will have in your career.