Category: Social Media

Should You Create Ads on Facebook?

What if we told you that an ad for your business could pop up on the Facebook feeds of consumers who are currently traveling in Portland, Maine, are between the ages of 30-55 who speak English and/or French and are interested in wine, fine dining and sailing? Pretty specific, wouldn’t you agree? That would be […]

7 Tips to Create an Effective Hashtag for Your Business

Have you ever wondered why so many businesses are using hashtags in their social media posts, and if your business would benefit from having a hashtag? If you want to grow and brand your social media presence, engage with your fans, turn potential customers into your biggest promoters, and learn what people are saying about […]

Use Social Media as Headphones, Not a Microphone

Social media is a great way to broaden your network and attract new customers and clients. But most people think of social media as a way to broadcast their news, not as a listening tool to hear what people are thinking.

How to Make an Impact on Twitter

Twitter is an invaluable tool for businesses who want to reach a wide audience for little to no cost at all, except for an investment of time. And, but there is a great deal of return on investment for that time! Small businesses have been successful in utilizing this platform to network with other businesses, […]

Using Facebook and Twitter to Pitch Stories

Those who work in public relations are always looking for effective ways to pitch stories for their clients. Traditionally, this has meant sending out emails and picking up the phone to give journalists and editors a call. But now, thanks to the popularity of social media websites like Facebook and Twitter, there is another way […]

Think of Your Website as an Asset and Your Marketing as an Investment

by Nancy Marshall, The PR Maven­® I contend that in today’s business world, a website is one of the most important assets a business can own, second only to the customer list. In the eyes of many consumers today, if you do not have a website, it’s as if you do not exist. And without […]

Feeling like a Candidate for Governor as I Speak to Groups Around Maine

I am not running for Governor, however, in the past two weeks, I have spoken to groups in 12 communities around the state of Maine, which might be as many as some of the gubernatorial candidates! I’ve been speaking to groups of business owners about topics that I’m really passionate about, including using the Internet […]

How Facebook is Like a Photo Christmas Card Every Day of the Year

If you’re like me, at this time of year you are taking down the Christmas tree and putting away the decorations. You’re also looking at all the beautiful holiday cards you received from family and friends, and wondering what to do with them. I hate to throw them away! Some of them are so beautiful […]

3 Ways to Improve Facebook Content and Increase Engagement

Do you cross your fingers every time you click the post button, hoping that each of your Facebook fans will like, comment on or share your post? Poster’s anxiety can be a burden, but there are some easy ways to improve the content of your posts and get your Facebook audience to stop scrolling and […]

What the Heck is Tumblr?

by Anna McDermott, Marshall Communications Account Executive Keeping up with social media platforms can be a bit daunting at times – there are new ones created constantly and favorites like Facebook keep changing how we use them – even professional social media users find themselves asking questions like “What the heck is Tumblr?” Since I […]