Category: Social Media

Marketing Minute #5: Growing Your Personal Network is Like Growing a Garden

In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine.

Video is the New Way to Tell Stories

Videos have changed the way we market to people, Nancy and Ruth Jackson, VP of communications at Colby College, discussed it in her podcast.

Research Comes First

In her podcast with Greg Glynn, an account supervisor at Marshall Communications, Nancy and Greg discussed the importance of research in your marketing efforts.

How Facebook Groups Can Grow Brand Loyalty

Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. Here are some tips from Skylar Welch, a loan officer at Acadia Lending Group.

Don’t Reinvent the Wheel – The Art of Repurposing Content

One of my favorite pieces of advice from Michael Katz, chief penguin at Blue Penguin Development, when he was interviewed on The PR Maven Podcast® was how he has learned to repurpose his content in numerous ways.

The Importance of Being Accessible on Social Media

On The PR Maven® Podcast, Nancy spoke to Cory Lee, a travel blogger for Curb Free with Cory Lee, and she described his online presence as being very accessible—Cory writes about accessible travel for people with disabilities.

Social Media Tips for “Digital Immigrants”

Molly McPherson was interviewed on The PR Maven® Podcast and discussed the differences between digital immigrants and digital natives.

Advice for Young Professionals

On The PR Maven Podcast® with Peter Van Allen, the editor of Mainebiz, Nancy and Peter discussed advice for young professionals.

Tips to Build Your Personal Brand

Your personal brand is so important for your career, and we've come up with these quick tips for building and managing your brand online.

How Social Media has Changed Public Relations for Destination Marketing

If you have a tourism-based business, like a B&B, restaurant or tour company, read on!