Category: Social Media
What is cool keeps changing and successful marketing often depends on reacting and participating in trends.
A strong brand has the power to both attract and repel...
Maintaining brand consistency helps build your brand recognition and protects you from copy-cats. Know the value of your brand and work to safeguard it.
In PR, we often find ourselves unable to prove ROI but with planning and a strategy in place, you can set up criteria to measure and prove success.
On the 31st episode of The PR Maven® Podcast, Nancy spoke with travel and outdoors writer Carey Kish about how his career has been affected by social media and ways it’s made his itinerant lifestyle feel less isolated.
In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine.
Videos have changed the way we market to people, Nancy and Ruth Jackson, VP of communications at Colby College, discussed it in her podcast.
In her podcast with Greg Glynn, an account supervisor at Marshall Communications, Nancy and Greg discussed the importance of research in your marketing efforts.
Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. Here are some tips from Skylar Welch, a loan officer at Acadia Lending Group.
One of my favorite pieces of advice from Michael Katz, chief penguin at Blue Penguin Development, when he was interviewed on The PR Maven Podcast® was how he has learned to repurpose his content in numerous ways.