Category: Social Media
How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.
LinkedIn Ads pro AJ Wilcox shares his expertise about the highly effective marketing platform, as well as the story of how he got into the industry.
Marshall Communications account coordinator Kat Child shares the winding road that brought her to her current role, as well as her secrets to PR success.
Founder and President of Standing Out Online, Kate Paine shares her go-to tips to help you build a unique personal brand and get noticed online.
The president and CEO of MEMIC Michael Bourque explains why asking questions is one of the best things you can do to advance your PR and marketing career.
What is cool keeps changing and successful marketing often depends on reacting and participating in trends.
A strong brand has the power to both attract and repel...
Maintaining brand consistency helps build your brand recognition and protects you from copy-cats. Know the value of your brand and work to safeguard it.
In PR, we often find ourselves unable to prove ROI but with planning and a strategy in place, you can set up criteria to measure and prove success.
On the 31st episode of The PR Maven® Podcast, Nancy spoke with travel and outdoors writer Carey Kish about how his career has been affected by social media and ways it’s made his itinerant lifestyle feel less isolated.