Category: SEO

You Can’t Fool Google

Content marketing is gold for your website. If you are an expert in a certain field, your website should reflect that.

When and Why to Do a Website Redesign

Your website is the one go-to place where prospective and current customers can find information on your business or organization.

Marketing Minute #5: Growing Your Personal Network is Like Growing a Garden

In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine.

How Social Media has Changed Public Relations for Destination Marketing

If you have a tourism-based business, like a B&B, restaurant or tour company, read on!

Domain Authority, Page Authority and Spam Score: What You Need to Know

While many digital marketers will argue that domain authority is the most important search engine ranking factor, it is only one piece of the puzzle. Page authority and spam score also impact search engine rankings and are directly related to the domain authority score.

How NOT to do SEO for your site and yourself

One of the goals of personal branding is optimizing your name so when people search for you on Google or other search engines, there are numerous sites that come up with good content about you. If you have a common name like Mary Smith or John Jones, you need to work even harder to be […]

Surprise, Surprise! Google is Now Basing its Rankings on What Humans Want

Three Key Takeaways from a new book on SEO in 2014 & Beyond For many years now, search engine optimization has seemed like a mysterious science, where only the tech geeks worked their magic to make websites rise to the top in search rankings. Well, I have good news for all of us mere mortals. […]