Category: SEO

The value of building local SEO visibility for small businesses

Building a strong, local online presence can be highly beneficial for your business and is attainable, no matter your size. Local SEO helps target consumers in your area.

Why Social Media Matters For Google SEO

Whether staying connected or learning the latest trends and techniques, we spend a lot of time on social media. Learn how social media can be used constructively for PR purposes.

Domain Authority

What is domain authority? This blog post defines what DA is and how it can be used by PR professionals to increase media outreach efficacy.

10 Tips For Using PR To Improve Your Google SEO

Google is home to search, “top stories,” user-specific advertisements and much more. It is essentially a one-stop shop for everything. With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority.

You Can’t Fool Google

Content marketing is gold for your website. If you are an expert in a certain field, your website should reflect that.

When and Why to Do a Website Redesign

Your website is the one go-to place where prospective and current customers can find information on your business or organization.

Marketing Minute #5: Growing Your Personal Network is Like Growing a Garden

In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine.

How Social Media has Changed Public Relations for Destination Marketing

If you have a tourism-based business, like a B&B, restaurant or tour company, read on!

Domain Authority, Page Authority and Spam Score: What You Need to Know

While many digital marketers will argue that domain authority is the most important search engine ranking factor, it is only one piece of the puzzle. Page authority and spam score also impact search engine rankings and are directly related to the domain authority score.

How NOT to do SEO for your site and yourself

One of the goals of personal branding is optimizing your name so when people search for you on Google or other search engines, there are numerous sites that come up with good content about you. If you have a common name like Mary Smith or John Jones, you need to work even harder to be […]