Category: Public Relations
As the coronavirus spreads throughout the world, we are entering uncharted waters. From President Trump's declaration of a national emergency to the canceling of professional sports, what the World Health Organization has named a "pandemic" is affecting every aspect of American life. And it's taking a toll on the general public.
The president and CEO of MEMIC Michael Bourque explains why asking questions is one of the best things you can do to advance your PR and marketing career.
In PR, we often find ourselves unable to prove ROI but with planning and a strategy in place, you can set up criteria to measure and prove success.
Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.
Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion?
Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned.
A journey map can come in handy to follow your customers' touchpoints and then improve their experience.
Both advertising and public relations help build awareness and generate sales. But, they're not the same thing.
A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are familiar with broadcast news, you know that reporters and editors love seven-second sound bites.
A brand is not a logo or a tagline. It is not even what a company says it is. A brand is the feeling that a customer gets when they think of a company.