Category: Public Relations

3 Not-So-Obvious Forms of PR for Your Brand

Many people think PR is just about press releases and traditional media-pitching tactics, but the reality is that there are a multitude of tools and techniques available for brands. Press releases and pitches are absolutely key – but they’re just the tip of the iceberg. Trying out the “not-so-obvious” forms of PR may just be […]

Best of The PR Maven®: The Top 21 of 2021

Nancy Marshall shares 21 key takeaways for public relations professionals in 2021, highlighting wisdom from PR Maven® Podcast guests and offering insights of her own.

‘If You Mess Up, Dress Up and Fess Up’: A Wisdom Drop From the PR Maven®

In crisis communications, you need to act quickly. If you “mess up,” you need to “fess up” and share accurate facts.

How to Start a Company While in College: Thoughts From a 21-year-old CEO

Josh Kim, a college senior and founder of The Cubby — an art marketplace for college students — on how to jumpstart an entrepreneurial career.

Despite What You Learned Growing Up, It’s A Good Thing To Talk To Strangers

Talking to someone you don’t know can open up new horizons — horizons you could never even imagine. Despite what you learned growing up, talking to strangers is one of the most important social components of business.

PR Strategy at the State Level: How Katie Shorey and Her Team Are Spreading the Love About Maine

Live + Work in Maine’s director of engagement Katie Shorey shares her experiences bringing fabulous new talent to my home state.

How PR Can Build Your Business A Bank Account Of Goodwill

Public relations can go a long way — long before crisis strikes. PR can help build your bank account of goodwill, granting you the positive capital to survive the ebbs and flows of positive and negative publicity.

Nancy Marshall Shares Her Best Tips for Authentic, Impassioned PR with Lynne Golodner of the Make Meaning Podcast

Learn more about The PR Maven’s path to public relations, plus she shares some tips about how to adapt to the changing demands of the increasingly online industry.

PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches

Just because press releases are sent often doesn’t make them effective. To the contrary, today’s PR professionals lean on generic press releases too much, when customized pitches are the way to go.

PR Lessons from Oprah Winfrey: What an Interaction With The Superstar Taught This Agency Owner

Founder of boutique PR firm GreatHerGood Jackie Berlowski shares her best tips for building meaningful professional relationships and executing exceptional public relations campaigns at every level.