Category: Public Relations
The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate.
Sugarloaf general manager Karl Strand shares what he’s learned about representing a place that means so much to so many.
Marshall Communications account coordinator Kat Child shares the winding road that brought her to her current role, as well as her secrets to PR success.
Founder and President of Standing Out Online, Kate Paine shares her go-to tips to help you build a unique personal brand and get noticed online.
As the coronavirus spreads throughout the world, we are entering uncharted waters. From President Trump's declaration of a national emergency to the canceling of professional sports, what the World Health Organization has named a "pandemic" is affecting every aspect of American life. And it's taking a toll on the general public.
The president and CEO of MEMIC Michael Bourque explains why asking questions is one of the best things you can do to advance your PR and marketing career.
In PR, we often find ourselves unable to prove ROI but with planning and a strategy in place, you can set up criteria to measure and prove success.
Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.
Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion?
Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned.