Category: Public Relations

Why Social Media Matters For Google SEO

Whether staying connected or learning the latest trends and techniques, we spend a lot of time on social media. Learn how social media can be used constructively for PR purposes.

Rating an Influencer

How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.

Why It’s Invaluable When People Say ‘I’ve Heard Of You’

What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.

Domain Authority

What is domain authority? This blog post defines what DA is and how it can be used by PR professionals to increase media outreach efficacy.

How to Communicate in a Crisis Situation: 4 Tips From a Crisis Management Expert

Crisis management expert Steve McCausland shares what he knows about communicating in the challenging moments.

From Typewriters To Tablets: The Evolution Of PR

Consider how much business has changed in the last six months from Zoom meetings to remote work. Now, consider how much business has changed in the last four decades.

How Businesses Can Be Empathic During the COVID-19 Pandemic

All business has changed in recent months, so it only makes sense that communications and marketing change too. The best place to start is by showing empathy.

The Pandemic Has Made PR And Marketing More Important Than Ever

The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate.

This Hospitality Pro Has ‘A Lot of Bosses’ (AKA, His Customers) — Here’s Why That’s Important

Sugarloaf general manager Karl Strand shares what he’s learned about representing a place that means so much to so many.

Surprise, Delight and Other Surefire PR Secrets That Work

Marshall Communications account coordinator Kat Child shares the winding road that brought her to her current role, as well as her secrets to PR success.