Category: Public Relations
Crisis management expert Steve McCausland shares what he knows about communicating in the challenging moments.
Consider how much business has changed in the last six months from Zoom meetings to remote work. Now, consider how much business has changed in the last four decades.
All business has changed in recent months, so it only makes sense that communications and marketing change too. The best place to start is by showing empathy.
The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate.
Sugarloaf general manager Karl Strand shares what he’s learned about representing a place that means so much to so many.
Marshall Communications account coordinator Kat Child shares the winding road that brought her to her current role, as well as her secrets to PR success.
Founder and President of Standing Out Online, Kate Paine shares her go-to tips to help you build a unique personal brand and get noticed online.
As the coronavirus spreads throughout the world, we are entering uncharted waters. From President Trump's declaration of a national emergency to the canceling of professional sports, what the World Health Organization has named a "pandemic" is affecting every aspect of American life. And it's taking a toll on the general public.
The president and CEO of MEMIC Michael Bourque explains why asking questions is one of the best things you can do to advance your PR and marketing career.
In PR, we often find ourselves unable to prove ROI but with planning and a strategy in place, you can set up criteria to measure and prove success.