Sending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell.
Good strategic marketing is a lot like a well-played football game. The best coaches know their competition and they recognize the core strengths of their own team.
Being aware of what your competition is selling and promoting will help you differentiate your products and services.
Podcasting is one of the most powerful ways to reach people. According to one study, more than half of Americans over age 12 (144 million Americans) have listened to a podcast. It’s estimated that 60 million Americans listen to podcasts weekly. That’s a lot of potential listeners.
A journey map can come in handy to follow your customers' touchpoints and then improve their experience.
Both advertising and public relations help build awareness and generate sales. But, they're not the same thing.
Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. Here are some tips from Skylar Welch, a loan officer at Acadia Lending Group.
Public relations is most effective when used in combination with social media, marketing and advertising tactics to achieve the same end goal.
“What’s the difference between advertising and public relations?” is one of the top questions that we get asked by new and prospective clients.
Marketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted. You may try something that is part of the wasteful half of your total budget.