How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.
What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.
All business has changed in recent months, so it only makes sense that communications and marketing change too. The best place to start is by showing empathy.
What is the difference between sales and marketing? The two words are often used interchangeably, even though they fulfill two extremely different needs.
The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate.
Sugarloaf general manager Karl Strand shares what he’s learned about representing a place that means so much to so many.
Marshall Communications account coordinator Kat Child shares the winding road that brought her to her current role, as well as her secrets to PR success.
Founder and President of Standing Out Online, Kate Paine shares her go-to tips to help you build a unique personal brand and get noticed online.
Founder of PodReacher Jaclyn Schiff explains why repurposing your podcast episodes should be an integral part of your marketing plan. Plus, she shares some simple tips to getting started.
Founder and Chief Troublemaker of The Content Advisory Robert Rose explains exactly how PR professionals can enliven their brand strategy with content marketing tips.