Nancy Marshall shares 21 key takeaways for public relations professionals in 2021, highlighting wisdom from PR Maven® Podcast guests and offering insights of her own.
In today’s world, it’s virtually impossible to succeed as a business — large or small — without engaging in some form of content marketing.
In crisis communications, you need to act quickly. If you “mess up,” you need to “fess up” and share accurate facts.
Talking to someone you don’t know can open up new horizons — horizons you could never even imagine. Despite what you learned growing up, talking to strangers is one of the most important social components of business.
Wyman’s brand manager Colleen Craig shares her tips for building a successful experiential marketing and brand ambassador program.
How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.
What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.
All business has changed in recent months, so it only makes sense that communications and marketing change too. The best place to start is by showing empathy.
What is the difference between sales and marketing? The two words are often used interchangeably, even though they fulfill two extremely different needs.
The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate.