Category: Marketing

3 Ways Repurposing Your Podcast Episodes Can Boost Your Brand and Your Audience

Founder of PodReacher Jaclyn Schiff explains why repurposing your podcast episodes should be an integral part of your marketing plan. Plus, she shares some simple tips to getting started.

Don’t Be a Pusher of Press Releases: 4 Ways to Enliven Your PR Strategy With Content Marketing

Founder and Chief Troublemaker of The Content Advisory Robert Rose explains exactly how PR professionals can enliven their brand strategy with content marketing tips.

3 Unexpected Benefits of Asking Smart Questions and Being Curious for PR Pros

The president and CEO of MEMIC Michael Bourque explains why asking questions is one of the best things you can do to advance your PR and marketing career.

Social Media Measurement Tips

In PR, we often find ourselves unable to prove ROI but with planning and a strategy in place, you can set up criteria to measure and prove success.

Remember: You Are Not The Target Audience

Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points.

Content Marketing Is The New PR

Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.

Marketing Minute #7: PR and marketing are expensive. Start with a plan.

Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion?

Marketing Minute #9: Valuable real estate: Inbox

Sending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell.

Marketing Minute #10: Elements of a marketing plan

Good strategic marketing is a lot like a well-played football game. The best coaches know their competition and they recognize the core strengths of their own team.

Marketing Minute #11: Know your competition

Being aware of what your competition is selling and promoting will help you differentiate your products and services.