Founder of PodReacher Jaclyn Schiff explains why repurposing your podcast episodes should be an integral part of your marketing plan. Plus, she shares some simple tips to getting started.
Founder and Chief Troublemaker of The Content Advisory Robert Rose explains exactly how PR professionals can enliven their brand strategy with content marketing tips.
The president and CEO of MEMIC Michael Bourque explains why asking questions is one of the best things you can do to advance your PR and marketing career.
In PR, we often find ourselves unable to prove ROI but with planning and a strategy in place, you can set up criteria to measure and prove success.
Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points.
Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.
Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion?
Sending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell.
Good strategic marketing is a lot like a well-played football game. The best coaches know their competition and they recognize the core strengths of their own team.
Being aware of what your competition is selling and promoting will help you differentiate your products and services.