Category: Marketing

The Pandemic Has Made PR And Marketing More Important Than Ever

The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate.

This Hospitality Pro Has ‘A Lot of Bosses’ (AKA, His Customers) — Here’s Why That’s Important

Sugarloaf general manager Karl Strand shares what he’s learned about representing a place that means so much to so many.

Surprise, Delight and Other Surefire PR Secrets That Work

Marshall Communications account coordinator Kat Child shares the winding road that brought her to her current role, as well as her secrets to PR success.

5 Simple Strategies to Help You Stand Out, Build Your Network and Get New Clients

Founder and President of Standing Out Online, Kate Paine shares her go-to tips to help you build a unique personal brand and get noticed online.

3 Ways Repurposing Your Podcast Episodes Can Boost Your Brand and Your Audience

Founder of PodReacher Jaclyn Schiff explains why repurposing your podcast episodes should be an integral part of your marketing plan. Plus, she shares some simple tips to getting started.

Don’t Be a Pusher of Press Releases: 4 Ways to Enliven Your PR Strategy With Content Marketing

Founder and Chief Troublemaker of The Content Advisory Robert Rose explains exactly how PR professionals can enliven their brand strategy with content marketing tips.

3 Unexpected Benefits of Asking Smart Questions and Being Curious for PR Pros

The president and CEO of MEMIC Michael Bourque explains why asking questions is one of the best things you can do to advance your PR and marketing career.

Social Media Measurement Tips

In PR, we often find ourselves unable to prove ROI but with planning and a strategy in place, you can set up criteria to measure and prove success.

Remember: You Are Not The Target Audience

Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points.

Content Marketing Is The New PR

Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.