Category: Marketing

Rating an Influencer

How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.

Why It’s Invaluable When People Say ‘I’ve Heard Of You’

What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.

How Businesses Can Be Empathic During the COVID-19 Pandemic

All business has changed in recent months, so it only makes sense that communications and marketing change too. The best place to start is by showing empathy.

The Real Difference Between Sales And Marketing, And How One Sets The Stage For The Other

What is the difference between sales and marketing? The two words are often used interchangeably, even though they fulfill two extremely different needs.

The Pandemic Has Made PR And Marketing More Important Than Ever

The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate.

This Hospitality Pro Has ‘A Lot of Bosses’ (AKA, His Customers) — Here’s Why That’s Important

Sugarloaf general manager Karl Strand shares what he’s learned about representing a place that means so much to so many.

Surprise, Delight and Other Surefire PR Secrets That Work

Marshall Communications account coordinator Kat Child shares the winding road that brought her to her current role, as well as her secrets to PR success.

5 Simple Strategies to Help You Stand Out, Build Your Network and Get New Clients

Founder and President of Standing Out Online, Kate Paine shares her go-to tips to help you build a unique personal brand and get noticed online.

3 Ways Repurposing Your Podcast Episodes Can Boost Your Brand and Your Audience

Founder of PodReacher Jaclyn Schiff explains why repurposing your podcast episodes should be an integral part of your marketing plan. Plus, she shares some simple tips to getting started.

Don’t Be a Pusher of Press Releases: 4 Ways to Enliven Your PR Strategy With Content Marketing

Founder and Chief Troublemaker of The Content Advisory Robert Rose explains exactly how PR professionals can enliven their brand strategy with content marketing tips.