Category: Know – Like – Trust
Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.
Everyone wants to buy from an expert. Whatever your product or service, it is helpful if you and your team are experts in your field.
A journey map can come in handy to follow your customers' touchpoints and then improve their experience.
Nancy recently talked with Leanne Pressly, the CEO of Stitchcraft Marketing, who she met through the Agency Management Institute’s agency owner peer network group and this post is a round-up of some of the great tips shared for entrepreneurs.
Podcasting is one of the most powerful ways to reach people. It's estimated that 60 million Americans listen to podcasts weekly.
On The PR Maven® Podcast, Nancy spoke to Cory Lee, a travel blogger for Curb Free with Cory Lee, and she described his online presence as being very accessible—Cory writes about accessible travel for people with disabilities.
I have always thought that any small business owner should treat their business as if it has a franchise location in every city across the country. Small business guru Michal Gerber explains as much in The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. In his book, Gerber highlights the importance of developing processes and procedures that are well-documented so an entry-level employee can handle the kinds of tasks required on a daily basis.
Michael Smart, an independent communications trainer for public relations professionals and recent PR Maven Podcast guest, shared his success using email to build his business.
Molly McPherson was interviewed on The PR Maven® Podcast and discussed the differences between digital immigrants and digital natives.
When Nancy Marshall, The PR Maven,® started her podcast, she incorporated the expert advice from Stephen Woessner, author of Profitable Podcasting. Stephen was a guest on The PR Maven® Podcast and he and Nancy discussed ways to use a podcast for branding, business growth and SEO.