Category: Employer Branding

How to Create an Employer Brand to Hire Better People and Retain Your Best Employees

A brand is a promise. Usually we think of a company brand as the promise made to their customers. For example, Geico promises that “15 minutes or less can save you 15% or more on your car insurance.” BMW promises to deliver “the world’s ultimate driving machine.” To have a successful business, you need to […]