Category: Content Creation
Content marketing is gold for your website. If you are an expert in a certain field, your website should reflect that.
Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.
Traveling can allow you to meet people from different backgrounds, with differing mindsets and you can learn how to think with a more open mind and target people who have different preferences, opinions and biases than your own.
On The PR Maven Podcast, Nancy interviewed Susan Baier, whose company, Audience Audit, develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries.
One of my favorite pieces of advice from Michael Katz, chief penguin at Blue Penguin Development, when he was interviewed on The PR Maven Podcast® was how he has learned to repurpose his content in numerous ways.
If you are responsible for creating quality content, whether for print or web, you often have to write about unfamiliar topics. Here are some tips from Anna McDermott, Marshall Communications content creator, to help.