Category: Building Relationships

4 Tips for Bridging the Gap Between Your Expertise and Your Passion

Sensico Systems co-founder and CEO Piali De shares her journey to turn her knowledge of physics and AI into a platform that’s transforming health care for communities who need it.

Haters Gonna Hate

A strong brand has the power to both attract and repel...

Marketing Minute #6: The power of a handwritten thank you note

My secret weapon in business is old fashioned. I learned it from some very successful businesspeople who I admire. I write personal handwritten note cards and send them in the postal mail with a stamp.

Marketing Minute #8: Networking, even for introverts

When you go to a networking event, think about shining the light on other people, not yourself.

Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention

Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.

Create A Network Map To Build Your Personal Brand

Remember that old adage: "It’s not what you know. It’s who you know." Well, it’s true.

The Value of Emotional Currency

On The PR Maven® Podcast episode 24, Nancy spoke with David Lee, owner of Human Nature@Work. David shared some excellent tips on how to better understand your co-workers and employees.

Stand Out From The Crowd By Going Old School: Write Personal Thank-You Notes

Use the written word to your advantage and you can stand out from the crowd. In this article, Nancy discusses the value of handwritten thank-you cards and more.

Advice Round-Up for Entrepreneurs

Nancy recently talked with Leanne Pressly, the CEO of Stitchcraft Marketing, who she met through the Agency Management Institute’s agency owner peer network group and this post is a round-up of some of the great tips shared for entrepreneurs.

How to Do Your Own Market Research

On The PR Maven Podcast, Nancy interviewed Susan Baier, whose company, Audience Audit, develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries.