Category: Branding

Remember: You Are Not The Target Audience

Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points. Targeting the right demographic can be invaluable.

Marketing Minute #12: Positioning yourself as an expert

Everyone wants to buy from an expert. Whatever your product or service, it is helpful if you and your team are experts in your field.

Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention

Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.

Marketing Minute #3: Create a Message Map

A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are familiar with broadcast news, you know that reporters and editors love seven-second sound bites.

Marketing Minute #2: Write your company’s brand manifesto and give ‘em something to talk about!

A brand is not a logo or a tagline. It is not even what a company says it is. A brand is the feeling that a customer gets when they think of a company.

Marketing Minute #1: Creating Your Company’s XYZ Statement

The PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them.

Why Podcasting Is A Smart Marketing Strategy For Businesses Today

Podcasting is one of the most powerful ways to reach people. It's estimated that 60 million Americans listen to podcasts weekly.

How A 420-Calorie Salted Caramel Hot Chocolate Taught Me About The Power Of A Brand Touch

I have always thought that any small business owner should treat their business as if it has a franchise location in every city across the country. Small business guru Michal Gerber explains as much in The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. In his book, Gerber highlights the importance of developing processes and procedures that are well-documented so an entry-level employee can handle the kinds of tasks required on a daily basis.

How to Use Your Podcast to Strengthen Your Brand and Grow Your Business

When Nancy Marshall, The PR Maven,® started her podcast, she incorporated the expert advice from Stephen Woessner, author of Profitable Podcasting. Stephen was a guest on The PR Maven® Podcast and he and Nancy discussed ways to use a podcast for branding, business growth and SEO.

The Intersection of Social Media and Networking to Build Your Brand

Nancy Marshall, The PR Maven®, interviewed me for her podcast – I was in Utah where I work remotely for Marshall Communications – and we discussed all the ways you can build your brand – in person and online – and a major theme that came up was the intersection of social media and in-person networking.