Category: Branding

The Only Question That Matters: How Does Your Brand Make People Feel?

Branding is how you make people feel. The same goes for business. Your brand will attract the people who feel good doing business with you.

3 Not-So-Obvious Forms of PR for Your Brand

Many people think PR is just about press releases and traditional media-pitching tactics, but the reality is that there are a multitude of tools and techniques available for brands. Press releases and pitches are absolutely key – but they’re just the tip of the iceberg. Trying out the “not-so-obvious” forms of PR may just be […]

Best of The PR Maven®: The Top 21 of 2021

Nancy Marshall shares 21 key takeaways for public relations professionals in 2021, highlighting wisdom from PR Maven® Podcast guests and offering insights of her own.

How to Start a Company While in College: Thoughts From a 21-year-old CEO

Josh Kim, a college senior and founder of The Cubby — an art marketplace for college students — on how to jumpstart an entrepreneurial career.

The Power of Putting Pen to Paper: How to Use Writing to Build Your Brand

Christine Richards — graphic designer, book coach and lover of all things handwritten — shares her thoughts on how to make writing a meaningful part of your routine and personal brand.

3 Tips For Building a Personal Brand Rooted in Your Individual Strengths

Gallup Certified Strengths Coach Christine Tieri shares her experiences from working in advertising and her best insights about effective brand building.

Why It’s Invaluable When People Say ‘I’ve Heard Of You’

What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.

4 Tips for Bridging the Gap Between Your Expertise and Your Passion

Sensico Systems co-founder and CEO Piali De shares her journey to turn her knowledge of physics and AI into a platform that’s transforming health care for communities who need it.

This Hospitality Pro Has ‘A Lot of Bosses’ (AKA, His Customers) — Here’s Why That’s Important

Sugarloaf general manager Karl Strand shares what he’s learned about representing a place that means so much to so many.

How One Outdoorsman Turned His Love of Camping into Crua, an Innovative Crowdfunded Company

Crua Outdoors CEO Derek O’Sullivan shares the details of the company’s crowdfunding strategy and how it has helped the team build brand awareness.