Sugarloaf general manager Karl Strand shares what he’s learned about representing a place that means so much to so many.
Crua Outdoors CEO Derek O’Sullivan shares the details of the company’s crowdfunding strategy and how it has helped the team build brand awareness.
How do you establish trust? The first and most important step is to map out the key messages that you hope will resonate with your target audience.
A strong brand has the power to both attract and repel...
Maintaining brand consistency helps build your brand recognition and protects you from copy-cats. Know the value of your brand and work to safeguard it.
Working in the ski industry taught me about the power of combining in-person and high-tech communications.
Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points.
Everyone wants to buy from an expert. Whatever your product or service, it is helpful if you and your team are experts in your field.
Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.
A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are familiar with broadcast news, you know that reporters and editors love seven-second sound bites.