“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
David Meerman Scott
This is content marketing …
Content marketing possibilities include:
- Website content
- Email newsletters
- Social media posts
- YouTube videos
- White papers
- Case studies
- And more…
We know firsthand the benefits of content marketing: our agency has morphed into a media company with the production of The PR Maven® Podcast. Between the podcast itself, website updates, email newsletters, Forbes.com columns written by Nancy, social media posts and Alexa flash briefings, we are producing tons and tons of content on a weekly basis. And we’re giving it away for free!
At Marshall Communications, we are pros at becoming experts in your industry to create exceptional content that builds authority with Google and other search engines. We can help your business with content marketing – from live streaming on social media platforms and tweeting to podcasts and blogs.
To be successful, content marketing needs to be based on a strategic action plan – like our Marshall Plan® — whereby you pinpoint your key messages and your target audience, and then determine the best methods to connect those messages with that audience. The platform may change depending on the audience. Some consumers may value a print magazine or newspaper, while others may gravitate toward a series of YouTube videos or Instagram stories.
As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that. Trust us: It’s worth your time and money.
Read Nancy’s recent Forbes.com article for more reasons why content marketing is the new PR.