Why You Should Use Video and Podcasts for Your Business
The power of human connection was the focus in the second episode of The PR Maven® Podcast with Nancy Marshall as she spoke with her guest, Lori Highby of Keystone Click, a digital marketing agency.
The Value of YouTube for Your Business
Are you using YouTube for your business? You may think that it's not right for you, but this article gives you five good reasons why you should be using it.
Twitter Tips for Business
Did you know that if someone follows your business on Twitter they are far more likely to make a purchase? I bet that got your attention!
The Personal Brand Called Dependability
In business, having a personal brand that includes dependability is critical to earning people’s trust and loyalty. Be the one that other people can count on.
7 Tips for Successful Subject Lines
If you open one of the many emails filling your inbox, you can be sure it was because the subject line piqued your interest.
Make the most of networking in Maine
Here are 10 tips to help you make the most of networking in our wonderful state.
City of Saco: Friendly by Nature
Creation of a Refreshed Brand Platform and Strategic Marketing Plan Goal Establish a stronger brand and marketing strategy, empowering the City of Saco to leverage its strengths and drive smart economic growth Situation Analysis Located at the mouth of the Saco River along the Atlantic Ocean and in close proximity to major metropolitan areas, Saco […]
Traction Case Study
Traction Case Study: Marshall Communications Goal: Strengthen Marshall Communication’s business practices to add value to the agency as a service provider Situation Analysis: Marshall Communications had recently expanded its client base into Portland, Maine, and had secured the account of a major national brand, Orvis. The business was thriving. Never one to rest on her […]
“What’s Your Adventure Style?” Quiz and Interactive Mapping Project
Maine Huts & Trails “What’s Your Adventure Style?” Quiz and Interactive Mapping Project Objectives: Use the website to more accurately convey the Maine Huts & Trails experience to those new to the huts and trail system Improve customer satisfaction among first-time guests Give prospective guests a better picture of the many different activities and offerings […]
Annual Report Redesign
Lunder-Dineen Health Education Alliance of Maine Annual Report Redesign Objectives: Expand the role of the annual report to include fundraising, education, and marketing Expand the reach and distribution of the annual report Create a more sophisticated design to more aptly reflect the evolving Lunder-Dineen brand Use the report as a tool to educate the public […]
Facebook Live – How to Use it for Your Small Business
Facebook Live is such a powerful marketing tool, we don’t want you to miss out, read how to use it for your business.
The Value of Infographics
An infographic takes complex information and breaks it down into bite-sized chunks of digestible information and can be used in many ways.