The Importance of ROI and Ways to Measure it

In this episode of The PR Maven Podcast, Nancy and Jen Boes shared some very valuable tips for measuring your return on investment (ROI)

The Intersection of Social Media and Networking to Build Your Brand

Nancy Marshall, The PR Maven®, interviewed me for her podcast – I was in Utah where I work remotely for Marshall Communications – and we discussed all the ways you can build your brand – in person and online – and a major theme that came up was the intersection of social media and in-person networking.

Build Your Network, Grow Your Value For Yourself and For Others

The more people you know and the more people who know, like and trust you, the more business you will have.

Focus Groups: Find Out What Your Customers are Really Thinking

When it comes to PR and marketing, knowing what your customers think about you and what motivates them is a great starting point.

Giving Thanks with a Note

It’s important to give thanks every day to people who do special things for you — don’t wait for holidays or special occasions.

How to Use LinkedIn to Build Your Professional Network

In this episode of The PR Maven Podcast, Nancy and Kate Paine shared some great tips about maximizing LinkedIn to build your professional network.

Using Social Media to Build Your Brand

Personal branding is key to building any business. Nancy describes it as putting a stake in the ground for what you believe. If people like what you stand for, they will become a brand ambassador or fan. You can use these personal relationships to build your network and your brand, for your company or for yourself, and social media has become a powerful tool in brand building.

Creating Value Through Marketing

Creating tangible value from your company's marketing efforts is a fantastic way to not only grow your business but to also demonstrate a clear return on investment.