PR And Marketing Are Expensive. Start With A Plan.
Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion? So why would you pay for public relations or marketing without first developing a plan?
How to Come Up With and Create Quality Content
If you are responsible for creating quality content, whether for print or web, you often have to write about unfamiliar topics. Here are some tips from Anna McDermott, Marshall Communications content creator, to help.
Ways to Consume All the Media You Need
In the 18th episode of The PR Maven Podcast®, Nancy Marshall spoke with Mackenzie Riley Young, the assistant director of media relations at Thomas College. Mackenzie, who is fairly new to her career in public relations, has already learned a very important lesson about doing your job well: “If you’re going into public relations and media relations you have to consume a lot of news.”
How to Get Your Press Release Noticed
How do you get your press release noticed by journalists? We're sharing some of our favorite tips for getting your release picked up by the media.
How A 420-Calorie Salted Caramel Hot Chocolate Taught Me About The Power Of A Brand Touch
I have always thought that any small business owner should treat their business as if it has a franchise location in every city across the country. Small business guru Michal Gerber explains as much in The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. In his book, Gerber highlights the importance of developing processes and procedures that are well-documented so an entry-level employee can handle the kinds of tasks required on a daily basis.
Email – The Secret to Your Success?
Michael Smart, an independent communications trainer for public relations professionals and recent PR Maven Podcast guest, shared his success using email to build his business.
Social Media Tips for “Digital Immigrants”
Molly McPherson was interviewed on The PR Maven® Podcast and discussed the differences between digital immigrants and digital natives.
How Introverts Succeed in Business
Rich Brooks is the founder and president of flyte new media, a digital agency in Portland, Maine, and a nationally recognized speaker on entrepreneurship, digital marketing and social media. Nancy Marshall, The PR Maven®, interviewed him on her podcast and they both shared some great tips on entrepreneurship, SEO and social media,
How to Use Your Podcast to Strengthen Your Brand and Grow Your Business
When Nancy Marshall, The PR Maven,® started her podcast, she incorporated the expert advice from Stephen Woessner, author of Profitable Podcasting. Stephen was a guest on The PR Maven® Podcast and he and Nancy discussed ways to use a podcast for branding, business growth and SEO.
Advice for Young Professionals
On The PR Maven Podcast® with Peter Van Allen, the editor of Mainebiz, Nancy and Peter discussed advice for young professionals.
Cultivating Your Personal Brand And Network Is Like Growing Your Garden
In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine. Either way, it’s vital to lay a sturdy foundation of social networking, which can help you celebrate successes and overcome obstacles that seem insurmountable.
Tips to Build Your Personal Brand
Your personal brand is so important for your career, and we've come up with these quick tips for building and managing your brand online.