Marketing Minute #10: Elements of a marketing plan
Good strategic marketing is a lot like a well-played football game. The best coaches know their competition and they recognize the core strengths of their own team.
Marketing Minute #11: Know your competition
Being aware of what your competition is selling and promoting will help you differentiate your products and services.
Marketing Minute #13: Podcasting is a smart business strategy
Podcasting is one of the most powerful ways to reach people. According to one study, more than half of Americans over age 12 (144 million Americans) have listened to a podcast. It’s estimated that 60 million Americans listen to podcasts weekly. That’s a lot of potential listeners.
Marketing Minute #12: Positioning yourself as an expert
Everyone wants to buy from an expert. Whatever your product or service, it is helpful if you and your team are experts in your field.
Advertising vs. Public Relations—What is the Difference?
Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned.
How to Improve the Customer Experience from the Very Beginning
A journey map can come in handy to follow your customers' touchpoints and then improve their experience.
Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention
Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.
Marketing Minute #4: The Difference Between PR and Advertising
Both advertising and public relations help build awareness and generate sales. But, they're not the same thing.
Marketing Minute #3: Create a Message Map
A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are familiar with broadcast news, you know that reporters and editors love seven-second sound bites.
Marketing Minute #2: Write your company’s brand manifesto and give ‘em something to talk about!
A brand is not a logo or a tagline. It is not even what a company says it is. A brand is the feeling that a customer gets when they think of a company.
Marketing Minute #1: Creating Your Company’s XYZ Statement
The PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them.
Video is the New Way to Tell Stories
Videos have changed the way we market to people, Nancy and Ruth Jackson, VP of communications at Colby College, discussed it in her podcast.