Social Media Measurement Tips
In PR, we often find ourselves unable to prove ROI but with planning and a strategy in place, you can set up criteria to measure and prove success.
What The Ski Industry Can Teach Us About High-Tech, High-Touch PR
Working in the ski industry taught me about the power of combining in-person and high-tech communications.
You Can’t Fool Google
Content marketing is gold for your website. If you are an expert in a certain field, your website should reflect that.
Remember: You Are Not The Target Audience
Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points.
How Social Media Has Changed Travel Media
On the 31st episode of The PR Maven® Podcast, Nancy spoke with travel and outdoors writer Carey Kish about how his career has been affected by social media and ways it’s made his itinerant lifestyle feel less isolated.
Content Marketing Is The New PR
Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.
When and Why to Do a Website Redesign
Your website is the one go-to place where prospective and current customers can find information on your business or organization.
Marketing Minute #6: The power of a handwritten thank you note
My secret weapon in business is old fashioned. I learned it from some very successful businesspeople who I admire. I write personal handwritten note cards and send them in the postal mail with a stamp.
Marketing Minute #5: Growing Your Personal Network is Like Growing a Garden
In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine.
Marketing Minute #8: Networking, even for introverts
When you go to a networking event, think about shining the light on other people, not yourself.
Marketing Minute #7: PR and marketing are expensive. Start with a plan.
Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion?
Marketing Minute #9: Valuable real estate: Inbox
Sending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell.