Stand Out From The Crowd By Going Old School: Write Personal Thank-You Notes
Use the written word to your advantage and you can stand out from the crowd. In this article, Nancy discusses the value of handwritten thank-you cards and more.
How Traveling Can Teach You To Be A Better Business Leader
Traveling can allow you to meet people from different backgrounds, with differing mindsets and you can learn how to think with a more open mind and target people who have different preferences, opinions and biases than your own.
Advice Round-Up for Entrepreneurs
Nancy recently talked with Leanne Pressly, the CEO of Stitchcraft Marketing, who she met through the Agency Management Institute’s agency owner peer network group and this post is a round-up of some of the great tips shared for entrepreneurs.
How to Do Your Own Market Research
On The PR Maven Podcast, Nancy interviewed Susan Baier, whose company, Audience Audit, develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries.
Why Podcasting Is A Smart Marketing Strategy For Businesses Today
Podcasting is one of the most powerful ways to reach people. It's estimated that 60 million Americans listen to podcasts weekly.
Don’t Reinvent the Wheel – The Art of Repurposing Content
One of my favorite pieces of advice from Michael Katz, chief penguin at Blue Penguin Development, when he was interviewed on The PR Maven Podcast® was how he has learned to repurpose his content in numerous ways.
The Importance of Being Accessible on Social Media
On The PR Maven® Podcast, Nancy spoke to Cory Lee, a travel blogger for Curb Free with Cory Lee, and she described his online presence as being very accessible—Cory writes about accessible travel for people with disabilities.
PR And Marketing Are Expensive. Start With A Plan.
Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion? So why would you pay for public relations or marketing without first developing a plan?
How to Come Up With and Create Quality Content
If you are responsible for creating quality content, whether for print or web, you often have to write about unfamiliar topics. Here are some tips from Anna McDermott, Marshall Communications content creator, to help.
Ways to Consume All the Media You Need
In the 18th episode of The PR Maven Podcast®, Nancy Marshall spoke with Mackenzie Riley Young, the assistant director of media relations at Thomas College. Mackenzie, who is fairly new to her career in public relations, has already learned a very important lesson about doing your job well: “If you’re going into public relations and media relations you have to consume a lot of news.”
How to Get Your Press Release Noticed
How do you get your press release noticed by journalists? We're sharing some of our favorite tips for getting your release picked up by the media.
How A 420-Calorie Salted Caramel Hot Chocolate Taught Me About The Power Of A Brand Touch
I have always thought that any small business owner should treat their business as if it has a franchise location in every city across the country. Small business guru Michal Gerber explains as much in The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. In his book, Gerber highlights the importance of developing processes and procedures that are well-documented so an entry-level employee can handle the kinds of tasks required on a daily basis.