Eight Ways To Position Yourself As A Go-To Expert For The Media

Whether you're an expert on public health or wild blueberry picking in Maine, the time may come when you will be called upon to be a spokesperson. You need to be ready. Here are eight useful tips.

Remember: In Business, You Are Easily Forgettable

In the middle of a pandemic, it is more difficult than ever to network with others. Without networking, word-of-mouth marketing becomes harder and harder. Alas, we’ll just have to make do. Networking today means creating and cultivating an online footprint, if not a physical one.

‘All Business Is Between Human Beings’: The PR Maven On Small Businesses And COVID-19

If you’re a small business owner, you know that navigating COVID-19 has been a challenge. Even as life begins to return to normal, running a small business during and in the aftermath of this pandemic will continue to present new questions and obstacles. Here are Nancy's best tips for how your small business can beat COVID-19 and come out on the other side thriving.

Why Social Media Matters For Google SEO

Whether staying connected or learning the latest trends and techniques, we spend a lot of time on social media. Learn how social media can be used constructively for PR purposes.

Why It’s Invaluable When People Say ‘I’ve Heard Of You’

What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.

Domain Authority

What is domain authority? This blog post defines what DA is and how it can be used by PR professionals to increase media outreach efficacy.

How to Communicate in a Crisis Situation: 4 Tips From a Crisis Management Expert

Crisis management expert Steve McCausland shares what he knows about communicating in the challenging moments.

10 Tips For Using PR To Improve Your Google SEO

Google is home to search, “top stories,” user-specific advertisements and much more. It is essentially a one-stop shop for everything. With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority.

Understanding Creative IP: Let Your Work Shine — Without Fear of Copycats

Intellectual property lawyer Sharon Toerek offers her expertise on protecting your IP and staying at the top of your creative game.

3 Tips for Spreading Your Message and Cultivating a Passion Project

Safety management expert Pete Koch shares his experience following his passions and getting out the word about safety on his podcast, The Safety Experts.

From Typewriters To Tablets: The Evolution Of PR

Consider how much business has changed in the last six months from Zoom meetings to remote work. Now, consider how much business has changed in the last four decades.