The Real Difference Between Sales And Marketing, And How One Sets The Stage For The Other
What is the difference between sales and marketing? The two words are often used interchangeably, even though they fulfill two extremely different needs.
4 Tips for Bridging the Gap Between Your Expertise and Your Passion
Sensico Systems co-founder and CEO Piali De shares her journey to turn her knowledge of physics and AI into a platform that’s transforming health care for communities who need it.
The Pandemic Has Made PR And Marketing More Important Than Ever
The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate.
This Hospitality Pro Has ‘A Lot of Bosses’ (AKA, His Customers) — Here’s Why That’s Important
Sugarloaf general manager Karl Strand shares what he’s learned about representing a place that means so much to so many.
How to Make the Most of ‘The Perfect Network,’ According to a LinkedIn Ads Expert
LinkedIn Ads pro AJ Wilcox shares his expertise about the highly effective marketing platform, as well as the story of how he got into the industry.
How One Outdoorsman Turned His Love of Camping into Crua, an Innovative Crowdfunded Company
Crua Outdoors CEO Derek O’Sullivan shares the details of the company’s crowdfunding strategy and how it has helped the team build brand awareness.
How Content Creation Can Position You As A Thought Leader
If you specialize in any field, the goal is to become a thought leader. So how do you become a thinker and a leader? Find out how to convey your mastery to the general public by using content creation.
Social Distancing Silver Lining? People Are Listening To Podcasts More
As COVID-19 keeps Americans isolated at home, many of us are craving entertainment more than ever before. Think about it: Our reliance on technology has never been so strong. In many ways, there’s no better time to be a podcaster.
Surprise, Delight and Other Surefire PR Secrets That Work
Marshall Communications account coordinator Kat Child shares the winding road that brought her to her current role, as well as her secrets to PR success.
5 Simple Strategies to Help You Stand Out, Build Your Network and Get New Clients
Founder and President of Standing Out Online, Kate Paine shares her go-to tips to help you build a unique personal brand and get noticed online.
3 Ways Repurposing Your Podcast Episodes Can Boost Your Brand and Your Audience
Founder of PodReacher Jaclyn Schiff explains why repurposing your podcast episodes should be an integral part of your marketing plan. Plus, she shares some simple tips to getting started.
Don’t Be a Pusher of Press Releases: 4 Ways to Enliven Your PR Strategy With Content Marketing
Founder and Chief Troublemaker of The Content Advisory Robert Rose explains exactly how PR professionals can enliven their brand strategy with content marketing tips.