Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention
Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.
Marketing Minute #4: The Difference Between PR and Advertising
Both advertising and public relations help build awareness and generate sales. But, they're not the same thing.
Marketing Minute #3: Create a Message Map
A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are familiar with broadcast news, you know that reporters and editors love seven-second sound bites.
Marketing Minute #2: Write your company’s brand manifesto and give ‘em something to talk about!
A brand is not a logo or a tagline. It is not even what a company says it is. A brand is the feeling that a customer gets when they think of a company.
Marketing Minute #1: Creating Your Company’s XYZ Statement
The PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them.
Video is the New Way to Tell Stories
Videos have changed the way we market to people, Nancy and Ruth Jackson, VP of communications at Colby College, discussed it in her podcast.
Research Comes First
In her podcast with Greg Glynn, an account supervisor at Marshall Communications, Nancy and Greg discussed the importance of research in your marketing efforts.
How Facebook Groups Can Grow Brand Loyalty
Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. Here are some tips from Skylar Welch, a loan officer at Acadia Lending Group.
Create A Network Map To Build Your Personal Brand
Remember that old adage: "It’s not what you know. It’s who you know." Well, it’s true.
The Value of Emotional Currency
On The PR Maven® Podcast episode 24, Nancy spoke with David Lee, owner of Human Nature@Work. David shared some excellent tips on how to better understand your co-workers and employees.
Learn How Mentoring is a Win-Win in a Financial Planning Office
Kevin Frisbie is the owner of Frisbie & Associates and is one of Maine’s top financial advisors. On The PR Maven Podcast, he discusses why he feels mentorship is so important for success to any career path.
Online Reviews and How to Handle Them
When Nancy interviewed Pauline Frommer – of Frommer’s Guidebooks fame – on her podcast, Pauline talked about the pitfalls of online reviews.