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Blog

How-to examples & business cases for implementing effective public relations and marketing techniques.

Can’t Stand Writing? Then You’ll Want to Read This.

No matter what your profession is, chances are you have to do at least some writing as part of it. That said, writing probably isn’t one of those things that make you want to jump out of bed in the morning and get right to work. Good writing is, however, a highly marketable professional skill. […]

Print is NOT Dead

Three Reasons Why You Should Invest in Print Advertising and Public Relations Contrary to popular belief, the Internet hasn’t actually murdered the print industry. New media has simply altered the way society interacts with print. First, I’ll do my best to clarify exactly what “went wrong” in the print industry over the last several years. […]

Developing Personas to Help You with Targeting

During my workshop at the Governor’s Conference on Tourism, I spoke about creating personas to better target your markets. This is a fun exercise and I encourage you to do it. Break down your customers or guests into three or four categories. Then create a fictitious person or couple to represent each customer group. For […]

Minding Your Business

No matter what type of business you work with, having intimate knowledge of a client is invaluable.

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Listen to Nancy Marshall interview industry leaders, top executives, media personalities & online influencers about PR & their personal brand.

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Newest Blog Posts

How-to examples & business cases for implementing effective public relations and marketing techniques.

Diary of an Intern at Marshall Communications #6

This week I share a strategy I developed, and what I've learned from the team. Plus, thank you to Nancy for the National Interns Day gift!

Diary of an Intern at Marshall Communications #5

This week I share the tourism work I am proud of, and the true power word of mouth has on a business and the world.

How LinkedIn Can Help You Build Your Network And Your Brand

The larger your network becomes and the more people who know of your company, the more powerful your brand will be.

Diary of an Intern at Marshall Communications #4

This week I share my excitement about how I will be learning how client accounts are managed, and what PR is in today's world of marketing.

All Blog Posts

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