Web Marketing Terms Glossary

For a series of speaking engagements on “How to Grow Your Business on the Internet,” I developed this glossary of Web marketing terms; I thought you might be interested in having the terms and definitions. If you are interested in having me come and give this presentation to your group, feel free to contact me […]

Surprise, Surprise! Google is Now Basing its Rankings on What Humans Want

Three Key Takeaways from a new book on SEO in 2014 & Beyond For many years now, search engine optimization has seemed like a mysterious science, where only the tech geeks worked their magic to make websites rise to the top in search rankings. Well, I have good news for all of us mere mortals. […]

New Hope for Old Resolutions

by Marshall Communications President Charlene Williams As we near the end of January, many of us have already determined that the New Year’s resolution we made with the best intentions less than a month ago is nothing more than a nagging reminder of something we know we should be doing for ourselves. According to statisticbrain.com, […]

Mapping Your Network

“The key is to keep company only with people who uplift you, whose presence calls forth your best.” Epictetus I believe that your network of contacts is the foundation of your brand. The people who are closest to you, who will vouch for you, who will refer you for jobs or business, and who trust […]

“Hello Charlie” — 6 Tips for Public Speaking

Years ago, when I was a recent performing arts graduate, I took part in a nationwide audition for the remake of Charlie’s Angels. Armed with the bravado and naiveté of youth, I made it to the callbacks, which consisted of an interview and screen test. The audition was also covered by a local reporter. Facing […]

Social Media and the 2014 30th Anniversary Trek Across Maine: Building the Momentum

Social media enables those that already know and love your brand to get involved in spreading the word about it. They become loyal members of your team… ambassadors that encourage their own social media followers to engage with your brand, too. From a user perspective, social media is a fun way to connect with others […]

Planning for Public Relations at 90 MPH

In the world of public relations, we are always planning one, two, and sometimes even three steps ahead. To further emphasize the importance of planning, I want to share the type of preparation and goal setting involved in my recent work for our client the Maine Beer & Wine Distributors Associationand their spokesperson Olympian Julia Clukey. Olympian […]